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upfront let the games begin haircolor kits are becoming increasingly more sophisticated, some even promising to deliver professional-looking highlights and ombr�� e���ects. New research shows that 38 percent of women have colored their hair at home in the last 12 months. Now there���s a concept store called dpHue outside Minneapolis that has licensed cosmetologists on sta��� who actually help clients choose the right shade of hair color, which they can take home just like a Big Mac. Most disturbing is a new website called eSalon.com that provides custom-formulated hair color mixed by professional colorists. First, you ���ll out an online hair pro���le. Ten the team of experts prepares a formula just for you from the hundreds of tubes they���ve got in stock. Te bottle is shipped from their lab in Los Angeles with a leave-in conditioner, stain guard, stain remover, cotton pads and gloves. Te cost? Just $19.95. Sure, it���s more expensive than drugstore color, but it���s less expensive than going to the salon. Kind of puts a whole new spin on DIY, doesn���t it? Recently Goldwell celebrity colorist Rona O���Connor, who owns Lukaro Salon in Beverly Hills, California, made an appearance on Te Balancing Act, Lifetime Television���s popular morning show for and about women. She joined host Danielle Knox at Salon Oasis in Boca Raton, Florida, to talk about the dos and don���ts of professional hair color, stressing that fact that a professional takes your face shape, skin tone and so much more into consideration when formulating a look that���s right for you. When asked point-blank for her advice to women who want to use drugstore color, O���Connor demurred, ���It���s one box, one color, and you get one result.��� Ten, to drive home her point, she brought out three young women to model the color she���d created for them before the show aired. Te results were dramatic. Okay, so what about women who think professional hair color is too expensive? Tat���s what Knox wanted to know. ���Hair color can be tailored to your budget and lifestyle,��� said O���Connor. ���Tat���s why the consultation is so important, telling your stylist what you can a���ord and how often you want to come in so they can customize color for you.��� Everything O���Connor said is true, but the reality is that concept stores like dpHue and websites like eSalon.com are becoming the amazon.com to your independent bookstore. Do not let them put you out of business. Stay on top of your game. Take classes to learn the latest techniques. O���er results your clients simply cannot get from a box or a bottle of customized color they ordered online. And, to borrow a phrase from Te Hunger Games, may the odds be ever in your favor. Marianne Dougherty EDITOR IN CHIEF mdougherty@creativeage.com The Colorist ��� 8 | MARCH/APRIL 2013 Rona O���Connor, Danielle Knox and model Elina PHOTOGRAPHY: COURTESY OF RONA O���CONNOR. Home