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sustainable solutions PHOTOGRAPHY (CLOCKWISE FROM TOP): COURTESY OF MARIE FERRO; COURTESY OF SCRUPLES;COURTESY OF OLIGO PROFESSIONNEL; ERIC SMITH Walter Claudio, owner of Walter Claudio Salon Spa in Santa Barbara, California, and founder of the HeadMapping Color System, writes in this space about growing your color business. One thing I've discovered doing my Business of Color seminars is that most colorists feel uncomfortable with pricing, but ignoring the issue only creates a confused and irritated client at checkout. Some of the discomfort may stem from not having a clear understanding of the salon's color menu or color services, which is why salon management needs to provide proper training so pricing is not only accurate but also consistent. Because of variables related to the color process, salon receptionists should never quote dollar amounts over the phone. Instead, guests should be referred to the salon's website for a list of services and prices, which can be discussed again during the consultation process. Tis practice most definitely eliminates confusion and discrepancies over pricing. REMEMBER, empowering the salon team to feel comfortable about pricing and the value of their work is a powerful step toward solidifying the salon's reputation and credibility. open hearts Colorist Marie Ferro joined longtime client Jane Seymour at the Tird Annual Open Hearts Foundation Gala in Malibu recently. Recognizing that nearly everyone experiences adversity at some time in their lives, the actress, artist and philanthropist created the foundation to recognize some of the incredible people and organizations that are devoted to inspiring and supporting others. KMS/Goldwell, Malibu C, Phyto, ColorProof Evolved Color Care and Paul Mitchell donated baskets for the silent auction this year. out of the blue Scruples introduces Blazing Highlights Blue Oil Lightener, a unique on-the-scalp lightener that contains deep blue colorant to help counteract warmth as it lifts so you can create stunning cool blondes like never before. The fast conditioning formula safely lifts seven levels when combined with Blazing Highlights X-tra Light Booster Concentrate and leaves hair and scalp in excellent condition. scrupleshaircare.com ➥ Alcove gets a makeover Oligo Professionnel presents its new Alcove packaging, which features an updated logo and a new streamlined look. Products will now be categorized by color, and each of the five categories (Hydrating, Daily, Repair, Care and Styling) will be easily identifiable. Alcove is composed of 18 products, including three shampoo/conditioner duos, eight styling products, three care products and one cuticle sealer for both natural and color-treated hair. Each product features Oligo Professionnel's exclusive Microcapsules technology, a revolutionary system that provides hair with precisely the nutrients it needs. For more information, visit oligoprofessionnel.com.