The Colorist

SEP-OCT 2013

For hair color trends and celebrity hair, colorists turn to The Colorist. Celebrity hair, hair color ideas, hair color products and more.

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top shop boston proud CHAIRS: WHERE Boston RETAIL LINES CARRIED $1 50 AVERAGE PRICE OF COLOR Shu Uemura, Kerastase WHAT'S UNIQUE There are no stars at the 2,200-squarefoot Newbury Street location where the environment is teambased. The salon offers the signature L'Oréal Professionnel Haircolor Center, an open, centralized environment for color consultation and mixing that enables the colorist to actively involve clients in the hair color process from start to fnish. DÉCOR CONTEMPORARY, SOPHISTICATED AND MINIMALISTIC WITH BARN WOOD WALL ACCENTS color line: ➜ Education, education, education Those three little words are the key to long-term success. "Hair color is one part artistry, one part chemistry, so a lot of education is necessary to become profcient," says Nick Penna. SALON SalonCapri L'ORÉAL PROFESSIONNEL 75% OF CLIENTS GET HAIR COLOR 16 The Colorist | SEPTEMBER/OCTOBER 2013 | thecoloristmag.com PHOTOGRAPHY COURTESY OF NICHOLAS PENNA, JR. [ Nicholas Penna, Jr.] Nicholas Penna's parents opened their frst salon in the Boston suburbs in 1967, but 13 years ago they handed the reins to Nick, who just opened a third location on Newbury Street in the heart of the city. Hair color is paramount at the L'Oréal Professionnel Black Elite Partner Salon and Education Center where new hires apprentice for two years, undergoing a rigorous training program. Education is key and ongoing. "I think it's important for us as a salon in order to stay cutting-edge and continue to innovate," Penna says. { SALON OWNER INSIDE STORY { SalonCapri has long been one of Boston's most prestigious salons. Now there's a new location on Newbury Street in the heart of the city.

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