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An innovative new flm project created and sponsored
by OYA uses the same 3D technology featured in
blockbusters like Life of Pi and Pirates of the Caribbean
to showcase the vibrancy, shine and superior quality of
the new OYA hair color. The flm depicts vivid shades
of blonde, red, copper and mahogany created with
OYA color by stylist Siobhan McCallum. Top artist Teal
Druda did the makeup, and Hollywood veteran Avo
Yermagyan served as wardrobe stylist. The flm was shot
on location at the Henman Residence in Malibu, California,
a spectacular mountaintop steel and glass architectural
estate. To view the flm, visit oyabeauty.com.
1OYA's Vice-President
Marleen Wens pitched in on set.
2Photographer and
filmmaker Robert Lynden
(center) recruited 3D Advisor
John Schwarzman, who
served as Director of
Photography on the
Spiderman 3D film, and
3D Stereographer Bobby
Settlemire, whose credits
include Life of Pi.
3Wardrobe stylist Avo
Yermagyan shares a laugh
with a model.
Wella North America's
CEO Reuben Carranza received the Spirit
of Life Award from City of Hope in Las Vegas in July (his twin brother, here on
right, presented the award). After a yearlong campaign to raise funds to fight
diabetes, Carranza generated $1.5 million for City of Hope.
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The Colorist | SEPTEMBER/OCTOBER 2013 | thecoloristmag.com
PHOTOGRAPHY(TOP TO BOTTOM): ROBERT LYNDEN/SOLE ICON; COURTESY OF WELLA PROFESSIONALS
OYA, the movie