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newsfeed Trend Vision Awards in Las Vegas in July. Close to 2,000 attendees cheered for fnalists competing for Gold, Silver and Bronze in Student, Young Talent and Color categories. In addition to the live competition, the evening showcased an inspirational lineup of elite local and international hairdressing talent, including session stylist Carmody Homan, Shay Demsey and Hans Nilsson of the Sebastian Professionals International Artistic Team, and Sassoon Academy's International and North America Creative Directors Mark Hayes and Tracy Sakosits. { PAUL SCHIRALDI } YOUNG TALENT COLOR STUDENT BRONZE BRONZE BRONZE Lisa Bryant Courtney Michaelis HAIRROIN SALON A. J. Arleen Ledezma Hollywood, California GADABOUT SALON SPAS Poway, California BELLUS ACADEMY SILVER SILVER Tucson, Arizona Mariah Joseph SILVER BLAZE COLOR SALON Heather McGowen BEAU MONDE ACADEMY Coralville, Iowa PLANET SALON Portland, Oregon GOLD Beverly Hills, California Rose Marie Corpuz Day Tresvant GOLD Tiffany Bernard UMBRELLA SALON Shirley Gordon CITRUS COMMUNITY COLLEGE STRANDS HAIR SALON Glendora, California Wheaton, Maryland 30 GOLD San Jose, California The Colorist | SEPTEMBER/OCTOBER 2013 | thecoloristmag.com has been named General Manager for Matrix U.S. He will take over for Colin Walsh, whose vision re-ignited the iconic professional brand in the hearts and minds of stylists. Schiraldi was General Manager for Redken in Australia, where he was responsible for a significant turnaround in the business there. He also served as Matrix Global Marketing Director from 2003 to 2007. Expect big things from Schiraldi, who brings a wealth of education and experience with him to his new position. Walter Claudio, owner of Walter Claudio Salon Spa in Santa Barbara, California, and founder of the HeadMapping Color System, writes in this space about growing your color business. While I have discovered that many salons offer only a full and a partial highlight service on their menu, I believe that two options are not enough. Giving your guests more options allows both colorist and client to pick and choose the right partial service based on needs or budgetary concerns. Not all partial color services are the same (one might cover the top and sides while another covers the top, sides and nape) so it is important to differentiate one from the other based on coverage and price point. Offering a partial new-growth service that covers the hairline, top and sides works well for clients who need to come in more frequently for root touchups. Offering more affordable services prevents clients from doing their color at home and keeps them coming back for regular scheduled maintenance REMEMBER, more choices leads to more opportunities to grow and maintain a thriving color business. ➥ PHOTOGRAPHY(CLOCKWISE FROM TOP LEFT): COURTESY OF WELLA PROFESSIONALS; COURTESY OF MATRIX; ERIC SMITH. ➜ Wella Professionals held its annual North American sustainable solutions