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ADDING DIMENSION BY USING TWO OR THREE DIFFERENT SHADES AND VARYING THE VOLUME OF DEVELOPER YOU USE IS THE KEY TO THIS SEASON'S BEST BRUNETTES. OYA (OWN YOUR COLOR) OYA has just introduced its Mahogany series, a perfect blend between cool and warm, rich brunettes. OYA offers 100-percent grey coverage, supporting and enhancing the condition of the hair while imparting incredible shine. It's the only hair color line to contain green tea, which contains powerful antioxidants, and sea kelp, which is packed with 15 amino acids and minerals. MATRIX COLORINSIDER has expanded its precision permanent color palette for vibrant reflects in darker shades. Inspired by the inky hues of celebrities like Katy Perry, these new shades provide stunning, dimensional, visible reflect on very dark base shades. The Violet Red shades offer cool violet tones with a hint of red for modern, on-trend vibrancy on darker levels. The cool Violet tones are ideal for controlling and neutralizing yellow natural underlying pigment at lighter levels and provide deep violet results on darker levels. Additional new shades include Mocha (transforms ordinary brown into an extraordinary cool brunette shade), Gold (this darkest brown gold produces true, balanced golds for refined, non-brassy results, and Gold Violet (provides a unique balance of gold and violet tones for refined cool gold results. ADAM FEDERICO, ARTEASECOLORS PHOTOGRAPHY COURTESY OF MATRIX MARCO PELUSI, ALOXXI "My favorite Aloxxi brunette formula is equal parts of 6N (Natural), 6G (Gold) and 6NT (Natural Tan) mixed with 20-volume Aloxxi developer," says Aloxxi celebrity colorist Marco Pelusi. "Use Aloxxi lightener and 20-volume developer to add a few highlights, and you've got a natural warm brunette." "To create a deep chocolate base, a look that's right on trend this fall, I like to mix equal parts of arteasecolors 5/75 (Light Brown Brown Mahogany) and the 77 (Intensive Brown) series depending on what level I want to hit," says Adam Federico. "Then I add Reflex Additives (Mixtones) in 0/81 (Silver), which intensifies the color and gives it a pearly, chrome-like finish. It's a great way to create dimensional layering." deep purple adds vibrancy PRAVANA Pravana's award-winning ChromaSilk line is offering four luscious new Bombshell Brunette shades, all of which have golden-violet undertones to really play up a brunette's natural appeal, flattering any skin tone. Each of them can be used alone ot with other ChromaSilk shades to create a rich, multi-dimensional brunette shade.