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tech supp rt Thanks to new technology, hair color products are becoming increasingly sophisticated so you get better results than ever before. 3 6 2 1 SCHWARZKOPF Igora Royal Permanent Color Crème delivers improved performance based on the new High Defnition Technology. Fully re-engineered color pigment matrixes for intensive color and clearest tone direction are combined with the company's new lipid carrier system for amplifed penetration into the hair cortex. What's in it for you? How about true-to-swatch results, up to 25-percent brighter color vibrancy and up to 50-percent longer color retention. * KERATIN COMPLEX Color Terapy KeraHold Keratin-Enhanced Permanent Crème Hair Color replenishes keratin and synergistically flls the porosity caused by the color change process. Keratin's advanced KeraHold technology evens the hair's porosity and allows micronized color pigments to anchor inside the cortex for longlasting, brilliant results. What's more, the wheat protein bonds to the cuticle, linking with keratin to seal in softness and shine, while Six-Liposome Botanical Complex nourishes healthy hair and scalp. * (Own Your Art) Permanent Hair Color is the only hair color line to contain green tea, a powerful antioxidant that increases color retention and prevents premature fading, and sea kelp, which is packed with 15 amino acids and minerals that revitalize and refresh the hair and scalp. Essential fatty acids maintain and increase hair suppleness and elasticity, while antioxidant algal polyphenols and carotenoids protect hair from damage and prolong hair color vibrancy by eliminating cell-damaging free radicals. Meanwhile, vitamins A, C, D, E, K and folic acid provide superior internal nourishment. * 5 4 MATRIX COLORINSIDER WELLA PROFESSIONALS Illumina Color is the frst permanent color that is luminous in every kind of light due to advanced MICROLIGHT technology. Millions of micro-particles encapsulate the tiny metals left on the hair to protect the cuticles and maintain their clarity. Cuticles are left smooth and clear, which allows light to pass through and illuminates the natural highs and lows from within. The result is outstanding refection and hair protection. * Precision Permanent Color, featuring the Color Injection Oil Delivery System (ODS), is the result of years of development and refnement. Traditionally, ammonia swells the hair fber and raises the cuticle layer, allowing the color molecule to penetrate the hair, but the Color Injection System is different. It uses oil, not ammonia, as the engine to physically inject color actives straight into the hair's core. The result? True, sharp, saturated color. * ALOXXI Chroma Crème Colour features CDP COMPLEX to deliver complete coverage, moisturizing conditioners and brilliant shine into every strand. Emollients derived from coconut oil combined with highly charged co-polymers, including p22, create a cocoon of conditioners, which encapsulate the color pigments. Highdefnition crystallized micro-pigments ensure 100-percent color saturation. Finally, plantbased protectant Bisobolol (derived from Candeia) combined with a low-ammonia formula protects the hair and scalp during the color process. * PHOTOGRAPHY (FAR LEFT): CIARAN GRIFFIN GETTY IMAGES; COURTESY OF MANUFACTURERS. OYA