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9 7 11 ALL-NUTRIENT ORGANIC COLOR SYSTEMS Professional Cream Haircolor is the frst hair color in the world to contain Zemea propanediol, a 100-percent vegetablederived compound used to replace petroleumderived materials. This renewably sourced, pure form of 1.3-propanediol is far more superior to its harmful, oil-derived alternatives. The 100percent corn-derived compound is approved for use in the cosmetics and personal care market and is free of GMO, testing negative for the presence of genetically modifed corn traits and genetic material from the fermentation-based process. Permanent Hair Color is ammonia-free, which means the company is able to use a much lower percentage of PPDs (Organic Color Systems color contains an average of 0.6-percent PPDs). What's more, it is also free of resorcinol, a known carcinogen that is often used to help get ash tones. A moisturizing oil base with an extremely low amount of organic coconut-derived ethanolamine opens the cuticle to a pH level of 9. This same base contains oleic acid, which comes from organic olive oil and is used specifcally to neutralize any remaining ethanolamine during the coloring process. * 8 KENRA Color Demi-Permanent Coloring Crème Rapid Toners process in fve minutes or less, offering ammonia-free, deposit-only color for pre-lightened hair. Kenra Color Balancing Complex 5 is a proprietary formulation designed to provide vibrant, longlasting color, outstanding grey coverage and color saturation. The gentle formula also offers intense shine and improved condition and manageability. * * 12 ARTEASECOLORS 10 PRAVANA ChromaSilk Crème Hair Color has a lowammonia formula that preserves the integrity of the hair and allows colors to perform both as permanent and demi-permanent simply by using different ChromaSilk developers. Silk amino acids act as a color carrier to help drive color deep into the hair's cortex, while keratin amino acids strengthen hair fbers and help color adhere to the hair shaft. * Permanent Hair Color meets the highest specifcations with its unique Three Wheat Protein formula. The three proteins differ in size, making the color and lightening process exceptionally gentle. The low-ammonia formula (.58-percent and up to 2.98-percent in the High Lift Series) is safe to use even on your most sensitive clients. What's more, it's the only color on the market to use the Kuppler System: a state-of-the-art pigment technology. When color pigments connect, they no longer dissolve but actually stretch, leaving you with longer-lasting color. * GOLDWELL Topchic Permanent Hair Color has been reinvented for colorists who want nothing less than perfection. The big news? The Dye Penetration System delivers reliable, 100-percent grey coverage. Cool Protect Technology ensures ultimate color stability, preventing off-color fadage. Coenzyme Technology neutralizes free radicals to foster extraordinary tonality. Finally, IntraLipid Technology replenishes lost lipids inside the hair, improving manageablity. thecoloristmag.com | SEPTEMBER/OCTOBER | * The Colorist 45