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the September | October 2013 38 Brunettes to fall for | ON THE COVER ➜ PHOTOGRAPHY | Albert Sanchez HAIR | Candace Bossendorfer for Aloxxi 8 | UPFRONT 18 | LOCAL COLOR 26 | SHELF LIFE FEATURES You've Gotta Have Friends What's Happening in Salons Around the Country New Products 32 | INSTAGLAM Aloxxi puts a fresh spin on 1940s glamour and gives photos the Instagram treatment. Martino Cartier's mission is to make dreams come true for kids with cancer. 12 | TIP SHEET What's New, What's Hot, What Works INSTAGLAM Aloxxi's spin on 1940s glamour 32 NAHA 2013 Colorist of the Year Sue Pemberton; Daniel Rubin is one to watch; Marie Ferro gets actress Rachel Boston into character. Cielo by Edwin Fontanez in Cleveland, Ohio; Perfect 5th Salon in Mooresville, North Carolina; and Salon Glo in Valencia, California. 20 | ICONS Te Big Picture L'Oréal Professionnel's Jennifer MacDougall follows her dream. Cool stuff from Matrix, Keratin Complex, arteasecolors and more. 28 | NEWSFEED Industry News OYA makes a 3D flm to showcase hair color, Wella Professional's Reuben Carranza honored at City of Hope, Paul Schiraldi named General Manager for Matrix U.S. 46 | POINT OF VIEW 16 | TOP SHOP 22 | STEP BY STEP Live and Learn Boston Proud How To's Nicholas Penna opens SalonCapri on Newbury Street in Boston. Aloxxi's Candace Bossendorfer deconstructs our cover look. Arteasecolors' Gerd Hoher on why education matters. 48 | BACKSTORY Do or Dye 36 | COLOR ME MINE Celebrity stylist Joey Carrera on coloring hair extensions. 40 | BROWN SUGAR Experts offer their advice for getting your clients to fall for rich shades of mocha, caramel and taffy this season. 44 | TECH SUPPORT How new technology is improving hair color products. The legendary Annie Humphreys learned about color the hard way. THE COLORIST, Vol. 2, No. 5 September/October 2013, ISSN 2168-4758, published bi-monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042.Basic annual subscription rate $12. Periodicals postage paid at Van Nuys, California and additional mailing offces. POSTMASTER: Send ADDRESS CHANGES to THE COLORIST, PO Box 1072, Skokie, IL 60076-8072. Canada Post: Canadian distribution Sales Agreement No. 40039474. Return undeliverable Canadian addresses to THE COLORIST, PO Box 201, Richmond Hill, ON L4B 4R5 Canada. 4 The Colorist | SEPTEMBER/OCTOBER 2013 | thecoloristmag.com