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Organic Salon Systems Creative Consultant and Educator Jennifer Andrews created this gorgeous brunette shade for fall exclusively for us. Formula 1 (¾-oz. DXAH (Dark Extra Ash Additive), 1.5oz. 4AH (Ash) and 10-volume developer) was applied to the base three-inches out. Formula 2 (1.5.oz. 4MO and ¾-oz. 5GD with 10-volume developer) was applied to the midshaft and ends. Walter Claudio, owner of Walter Claudio Salon Spa in Santa Barbara, California, and founder of the HeadMapping Color System, writes in this space about growing your color business. How thorough is your salons consultation process? Is it a quick three-minute chat or a detailed intentional procedure? In a survey I conducted, the number one reason a client leaves a salon is lack of communication. I'm inclined to think that it's really a lack of consultation. What we need to do is improve the way we communicate and process information. Providing a questionnaire for a client to fill out is essential in order to learn about a client's hair service history. We need to know what they like and what they don't like, what worked and what didn't work. Below are some tips that will help you during the consultation: 1 | READ profile card and review L'Oréal Professionnel has partnered with James Morrison, renowned artist and educator, to launch a West Coast academy with a more intimate setting at the Morrison Atelier in Laguna Beach, California, where the company plans to introduce a new approach to teaching dubbed "follow the leader." Morrison currently teaches two classes with the "follow the leader" method: Foundational Four and Connect to Your Creativity. ➜ CORRECTION In our May/June issue, we inadvertently neglected to credit the photographer, Andreas Kuehn/Getty Images, in our feature, Good Chemistry, on page 46. We regret the error. 28 The Colorist | NOVEMBER/DECEMBER 2013 | thecoloristmag.com 1898 education reinvented THE YEAR SCHWARZKOPF WAS FOUNDED comments. 2 | BE CLEAR and specific. 3 | REPEAT the client's request back to them. 4 | ALWAYS USE VISUALS (here's where an iPad comes in handy) to clarify a look. 5 | IF NECESSARY, discuss pricing and help the client budget services. 6 | WHEN IN DOUBT ask for a second opinion. 7 | NEVER BAD-MOUTH a competitor. 8 | LISTEN, listen, listen. PHOTOGRAPHY (CLOCKWISE FROM LEFT): COURTESY OF L'ORÉAL PROFESSIONNEL; COURTESY OF SCRUPLES; ERIC SMITH. brown sugar sustainable solutions