For hair color trends and celebrity hair, colorists turn to The Colorist. Celebrity hair, hair color ideas, hair color products and more.
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16 The Colorist | MAY/JUNE 2014 | thecoloristmag.com ➜ BEVERLY HILLS, CALIFORNIA ➜ NEW YORK, NEW YORK ➜ CORALVILLE, IOWA ➜ ST. PAUL, MINNESOTA Stephen Adams is senior educator for Chromastics Hair Color and owner of Moxie Hair Salon in St. Paul, Minnesota, where everything from the team-oriented salon culture to the progressive interior décor sets the tone for a great salon environment and vibe. Adams, who has another location in Minneapolis, does not departmentalize. Instead, hairdressers specialize in creating cut and color that work harmoniously. Separate hair color lounges not only provide privacy for guests but encourage them to sit back and relax while their color is processing. ➜ PHILADELPHIA, PENNSYLVANIA Splash Hair Studio in Philadelphia is celebrating 25 years in the business in grand style. Forget the cake. Forget the champagne. Instead, owner Elaine Travis is sending her top 100 clients a package inspired by Oprah's Favorite Things. In a stroke of marketing genius, Travis teamed up with other local businesses, who were happy to donate goods and services, like a massage at a local spa, a yoga class, goodies from the best bakery in the neighborhood and more. The loyal clients will also receive a gift card to Splash. Sounds like a win-win for everyone involved. We're launching a block color technique called Ring Around a Rosy that's designed to soften last year's ombré look. INDUSTRY NEWS WHAT'S ON TREND. WHAT'S OF INTEREST. WHAT'S GOING ON IN SALONS AROUND THE COUNTRY. local color ➜ FORT COLLINS, COLORADO At Studio Be Salon hair color accounts for 70 percent of all transactions because owner Beth Weber makes it her primary focus, employing 30 colorists at two locations in Fort Collins, Colorado. So what's trending for spring? "We're launching a block color technique called Ring Around a Rosy that's designed to soften last year's ombré look with added depth and dimension using cutting-edge techniques and placement," says Weber, who is loving Paul Mitchell Shines XG. "With rice milk and cottonseed oil as key ingredients, the shine, depth of tone and texture of the hair is like nothing our colorists or guests have experienced before." PHOTOGRAPHY (FROM TOP LEFT): COURTESY OF SPLASH HAIR STUDIO; COURTESY OF STUDIO BE SALON; COURTESY OF MOXIE HAIR SALONS 0 5 1 4 l o c a l c o l o r . i n d d 1 6 0514 local color.indd 16 4 / 1 7 / 1 4 1 2 : 4 7 P M 4/17/14 12:47 PM