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thecoloristmag.com | MAY/JUNE 2014 | The Colorist 27 WHITE HOT Blazing a trail across the fashion-conscious world, Schwarzkopf Professional's 2014 Spring/Summer Essential Looks Collection (Style-Tec) was inspired by favorites from the season's key catwalk trends, including f uid white sheers embellished with appliqué and embroidered details. That trend inspired the look shown here featuring a color fusing technique that picks red tonal combinations to add instant interest to the hair. All the looks in the collection were created with sensational new shades called Igora Royal Metallics that transform formulas into creative works of art. john paul mitchell systems co-founder John Paul DeJoria and his wife Eloise fi rst encountered malnourished children on a visit to South Africa and immediately wanted to know how they could help. Contributing fi nancially to Food4Africa was the fi rst step, but DeJoria is also committed to helping the nonprofi t organization double the numbers of children—17,000—it feeds per day. Founded in 2003, Food4Africa delivers maize and soya based cereal enriched with 19 minerals and vitamins that if eaten daily will cover a child's nutritional needs. "I went and saw these children who are orphans, whose parents have died, or are almost dead, of HIV," says DeJoria, who urges you to get involved. Learn more at food4africa.org. CELEBRITY STYLIST Michael Boychuck, who owns AMP Salon at the Palms in Las Vegas, has off cially launched an online institute specializing in styling, coloring, haircuts, highlights and extensions. Hosted by famed journalist and television personality Robin Leach, the Michael Boychuck Online Hair Academy is the f rst of its kind when it comes to beauty education for the modern world. Named Colorist of the Decade by Schwarzkopf Professional, Boychuck's renowned talents have attracted an unparalleled list of Hollywood's brightest stars, including Eva Longoria, Leann Rimes, Kirsten Dunst and Gwen Stefani. Visit onlinehaircourses.com. THE ROCK MUSICAL HAIR PREMIERES ON BROADWAY 1967 ➸ PHOTOGRAPHY (CLOCKWISE FROM TOP RIGHT): COURTESY OF JOHN PAUL MITCHELL SYSTEMS; COURTESY OF MICHAEL BOYCHUCK. 0 5 1 4 N e w s f e e d . i n d d 2 7 0514 Newsfeed.indd 27 4 / 1 7 / 1 4 1 2 : 4 8 P M 4/17/14 12:48 PM