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28 The Colorist | MAY/JUNE 2014 | thecoloristmag.com you go, gi ls Laurie Lam joins Matrix as Vice President of Marketing. She will be responsible for the growth and development of the largest brand within the L'Oréal Professional Products Division. Meanwhile, Kristina Schake, who served as Communications Director for First Lady Michelle Obama, has accepted a position as Chief Communications Offi cer for L'Oreal USA where she will partner with Matrix, Redken and Pureology, L'Oréal Professionnel, Essie, Kerastase and Shu Uemura, and Salon Centric. newsfeed THE OPPOSITE OF BLAND New from Matrix COLORINSIDER, the Luminous Beige collection is designed to f atter every skin tone from cool to warm. These light-ref ecting beiges are balanced, true, sharp and radiant. With f ve new shades and re-supporting three existing shades, it's possible for professional colorists to create a shade that matches and brightens any complexion. Says Matrix celebrity colorist George Papanikolas, "When I'm performing dramatic color transformations on clients like the Kardashians or Ellen Pompao, it's essential to match the skin tone perfectlty. These amazing, on-trend shades allow me to achieve the perfect match every time." PHOTOGRAPHY (FROM TOP LEFT): COURTESY OF MATRIX; COURTESY OF MATRIX; COURTESY OF L'OREAL USA; COURTESY OF REUBEN CARRANZA; COURTESY OF SURETINT. luxury brand partners, an incubator for artist-driven brands, has named Reuben Carranza President of R+Co, a new professional hair care line from Howard McLaren, T om Priano and Garren that launches this month. T e high-performance products created from a unique point of view celebrate the culture of hairdressing. SURETINT TECHNOLOGIES, an innovator of professional salon hair color software and technology appoints Michael Wright as CEO. Wright joined SureTint Technologies in 2011 as Chief Architect and Vice President, and has been a key member of the management team where he guided all engineering activities, including software development for the company. He is also responsible for creating SureTint 4.0, the newest version of the patented software system that provides measured batch sizing, hair color accuracy, exact formula repeatability, business date and reporting and management tools never before available in the industry. 0 5 1 4 N e w s f e e d . i n d d 2 8 0514 Newsfeed.indd 28 4 / 1 5 / 1 4 1 : 4 5 P M 4/15/14 1:45 PM