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30 The Colorist | MAY/JUNE 2014 | thecoloristmag.com More than 750 artists from around the world got up close and personal with top Redken educators like David Stanko, Sam Villa, Dhaniel Doud, Justin Issac and more at RAC this January. Recording artist Sky Ferreira, the new face of Redken Styling, kicked off the conference with an outstanding performance followed by a fashion show from celebrity stylist Rodney Cutler, who presented the top styling trends for spring/summer 2014. Artists attended cutting-edge classes where they learned how to re-create these trends, but they also learned how to educate and empower stylists with all the tools they need to build business in a diff cult economic time. newsfeed PHOTOGRAPHY: COURTESY OF REDKEN. Redken artis s s arpen s ills ENERGY WAS HIGH AND PASSION FOR LEARNING THROUGH THE ROOF AT THE 2014 NATIONAL REDKEN ARTIST CONNECTION (RAC) IN LAS VEGAS. 1 A presentation of top styling trends from the runway for spring/summer 2014 included elaborate braids. 2 Rodney Cutler and his team have worked with some of the world's best designers at Fashion Week in New York City. 3 Recording artist Sky Ferreira is the new face of Redken Styling. 4 Dry Revolution is bringing the art of the blow dry back to the salon with blow-dry bar client menus, stylist how-to guides and two new products to help make blow drys fast and easy. 5 Attendees learned that the latest hair color trends can now be uploaded to Instagram. overheard: Now, more than ever, Redken's ultimate focus is to help salon professionals learn better, earn better and live better. —Sheri Doss 1 2 4 5 3 ➻ 0 5 1 4 N e w s f e e d . i n d d 3 0 0514 Newsfeed.indd 30 4 / 1 5 / 1 4 1 : 4 6 P M 4/15/14 1:46 PM