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46 The Colorist | MAY/JUNE 2014 | thecoloristmag.com D errick Zeno is educational director at Tresimage in Reno, Nevada, but he also spends almost every weekend on the road as an educator for Goldwell—he's been with the company for 15 years. Still, it took him until 2009 to enter the Goldwell ColorZoom Global Challenge. "Doing photo shoots and entering competitions is not part of my day-to-day work," he says. "I really didn't know how to go about it." After placing third his fi rst time at bat, Zeno worked harder, found a great model and hired a gifted photographer before entering again in 2013. His prep work paid off when he took home the gold for the U.S. in the Partner Category, which was created for hairdressers who participate in shows or training for Goldwell. Zeno is convinced that entering competitions like Goldwell ColorZoom is benefi cial for hairdressers who want to up their game. "Every time I did a photo shoot, I got better," he says. "It teaches you to make sure your colors are rich and saturated because the camera doesn't lie. T e preparation and the process teach you to be more organized, too, which means you'll do better work behind the chair." So how do you go about entering a competition like Goldwell ColorZoom if you've never done it before? "Start by storyboarding, which helps you interpret the trend through cut and color," says Zeno, who suggests searching through magazines or online for pictures that provide inspiration, then tacking them up. "When I entered in 2013, the trend was Beautify, which used a lot of pastel colors, so my storyboard had pictures of Froot Loops on it in pastel pinks, yellows, corals, blues and greens." T is year the trend is Reallusion, which Zeno says is designed to create an optical illusion. "T ink of a kaleidoscope or a prism. T e idea is to incorporate a hidden secret into your haircut, maybe a special color that no one was expecting to see." Winners, says Zeno, must understand the trend so they can create a new one for 2015 if they win. "It's not enough just to create a strong image. It has to coincide with this year's collection." T e next step is to fi nd a really good model, one who not only photographs well but is also available to travel with you next year if you win in the U.S. Ideally, she'll be tall, confi dent and photogenic, but she also needs to be able to stand for a length of time in front of the judges without getting antsy. Zeno also stresses how important it is to fi nd the right photographer. "If you use someone who doesn't understand how to take pictures of hair, you'll end up with a photo that looks like a senior portrait," he says. T e payoff , if you win, can be huge. "I'm sure that winning the New Talent category can do wonders for a young hairdresser's career," Zeno says. Still, you can't just collect your trophy and go home. You've got to use your win as a springboard to generate publicity, which can help you get editorial work if that's what you're interested in or even give you street cred with clients at your salon back home. Zeno's son may have said it up best when his dad came home with the gold last year: "I've always known you were good, but now we have proof." photo fi nish Goldwell Artistic Team member Derrick Zeno gets out of his comfort zone and brings home the gold. poi t of view PHOTOGRAPHY: KALE FRIESEN Kale Friesen photographed Derrick Zeno's winning entry in the Partner Category for Goldwell ColorZoom 2013. Contact him at ➜ kale@kf.com. Other qualif ed photographers include Greg Swales ➜ gregswales@gmail.com, Babak ➜ babak@babak.ca and Robert Lynden ➜ rlynden@soleicon.com. Deadline for ColorZoom 2014 entries is May 31. Get details at ➜ colorzoom14.com. 0 5 1 4 p o i n t o f v i e w . i n d d 4 6 0514 point of view.indd 46 4 / 1 5 / 1 4 1 : 4 8 P M 4/15/14 1:48 PM