Salon vibrant color, truer to red tone for
up to 50 days.*
OUR MOST TENACIOUS REDS:
HIGH-IMPACT, PREDICTABLY COOL.
N E W
HIGH-IMPACT REDS
Professional, high-impact red color you can trust.
Exceptional reliability
Powered up red-blend enriched with patented PR6 dyes ensure the Red
impact you expect: Always bright, vibrant, cool and of course — predictable.
Exceptional wearability
100% true-to-tone Reds start cool. End cool. Absolute long-wear guaranteed.
Chrystofer Benson
Matrix Artistic Director
2014 NAHA Hair Colorist of the Year
"If I am looking for the longest lasting reds SoColor High-Impact Reds
are my go-to. They stay true to tone even after weeks of wear!"
/Matrix /MatrixFamily
MyMatrixFamily.com