The Colorist

MAR-APR 2015

For hair color trends and celebrity hair, colorists turn to The Colorist. Celebrity hair, hair color ideas, hair color products and more.

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22 The Colorist | MARCH/APRIL 2015 | thecoloristmag.com PHOTOGRAPHY: COURTESY OF JET RHYS taking it personal Jet Rhys in Solana Beach, CA, caters to the individual, from f rst-class service to bespoke style. $ 150 AVERAGE PRICE OF HAIR COLOR OWNERS: JET AND RHYS CHAIRS: EST. 2010 INSIDE STORY The tagline "Looks are everything" easily sums up the focus at Jet Rhys' f agship location in Solano Beach, CA, a 2,800-square-foot open, industrial space featuring lots of black with magenta accents. With an impressive résumé that includes creating the beauty looks for major national TV and print ads as well as educating fellow stylists around the globe, Jet and Rhys founded Jet Rhys salons in 1992. Each member of the salon's team is personally trained by the talented duo, and ongoing education ensures that skills are kept up-to-date. Jet's newest technique, "Color Ribbons," involves randomly lightening medium sections of hair for an "artistic f air." Jet says the team's ability to individualize current trends to suit each client's needs is what sets the salon apart. "We strive to look beyond bone structure and skin tone to f nd each client's true persona and create the perfect hairstyle," she says. 90 % OF CLIENTS GET HAIR COLOR WHERE Solana Beach, CA RETAIL LINES CARRIED Bumble and bumble WHAT'S UNIQUE Jet Rhys takes customer service a step further than simply offering time- crunched clients a beverage. "We always ask our clients if they would like to order something to eat," Jet says. The salon provides menus from local restaurants, calls in the orders and picks them up. "We believe in 100 percent f rst-class service for our guests," Jet says. refreshments ICED TEA WITH LEMON, HERBAL TEAS, COFFEE, ESPRESSO JET RHYS color line L'ORÉAL PROFESSIONNEL DÉCOR Sexy, sleek and modern top s op I LOVE TO EVOLVE the look of my clients' hair," Jet says. "It starts with creating the perfect healthy hair canvas for color to come.

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