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16 The Colorist | JULY/AUGUST 2015 | thecoloristmag.com PHOTOGRAPHY: KAT FILIPINAS gold standard George the Salon's talented team offers expert services at a chic new location in Chicago's Gold Coast neighborhood. $ 150 AVERAGE PRICE OF HAIR COLOR Owner: George Gonzalez EST 2008 INSIDE STORY With a move this year from Chicago's River North neighborhood to a larger 3,300-square-foot space in the Gold Coast, George the Salon is growing fast. "The salon doubled in size with the move and grew from eight to 20 stations," says owner George Gonzalez, who opened the f rst location in 2008. "The space was designed specif cally for the comfort and privacy of our discerning clientele." Gonzalez has been a stylist for the past 22 years, working on such notable projects as styling hair for The Oprah Winfrey Show's makeover segments and for Rosie O'Donnell on The Rosie Show. George the Salon offers cutting, styling and skincare services, along with a variety of color services that evolve with the trends. "Our Flamboyage service uses special Meche strips designed exclusively for Davines colorists that produce a unique natural highlighting affect," Gonzalez says. "The technique can be used to achieve the ombré or sun- kissed look." 50 % OF CLIENTS GET HAIR COLOR WHERE Chicago RETAIL LINES CARRIED Davines, Kérastase WHAT'S UNIQUE Driven by personal experience, Gonzalez has made helping those in need a primary mission at George the Salon, particularly victims of domestic violence, who receive free services to help them re-establish self- esteem. Gonzalez is also developing a haircare line that will benef t organizations aiding domestic violence victims. "Having a business gives me a platform to give back to my community," Gonzalez says. refreshments COFFEE | TEA | COKE | DIET COKE GEORGE THE SALON color lines DAVINES, REDKEN, WELLA PROFESSIONALS DÉCOR sophisticated warmth top s op OUR TEAM shares the goal of concentrating on making sure every person who walks through our doors feels welcome," Gonzalez says. "We set high standards for ourselves. We continuously improve our skills and expand our awareness to ensure our guests are completely satisfi ed. CHAIRS: