The Colorist

JAN-FEB 2016

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42 The Colorist | JANUARY/FEBRUARY 2016 | thecoloristmag.com If LinkedIn isn't part of your social media strategy, it should be. Four powerhouse colorists explain the benef ts. workplace PHOTOGRAPHY (CLOCKWISE FROM TOP LEFT): HERO IMAGES; COURTESY OF MARCO PELUSI HAIR STUDIO; COURTESY OF JET RYS; COURTESY OF BOMBSHELL RED, THE SALON; COURTESY OF DOP DOP SALON the missing link P rofessionals in a range of industries are using LinkedIn to research people and businesses; connect with colleagues, clients and potential customers; uncover job opportunities; and increase their branding presence. T ink LinkedIn is only for the corporate world? It's time to reconsider. T ere are now more than 330 million users on LinkedIn, including an increasing number of your past, present and potential clients, employers and co-workers. "LinkedIn is relevant for anyone in the business world," says Jo Blackwell-Preston, founder of Dop Dop Salon in New York City. "Hairdressers need to elevate our level of respect in the business world. We should be using it too." To fi nd out how beauty pros can take advantage of this powerful networking tool, we asked four of the color world's biggest heavy-hitters how LinkedIn has helped them grow their businesses. LinkedIn is completely different than other social media platforms. LinkedIn is where the "I'm in this to win this" like-minded professionals turn to. I f nd it a must-have tool for recruiting future hires, because professionals who have their résumés up there are serious about their careers and futures. I also love that I can keep up with my colleagues on LinkedIn. I post our recent published stories on LinkedIn, which creates an open forum between colleagues and possible new hires. I've also received inbox messages from members of the media who are working on stories and would like me to contribute. 1 2 3 4 LinkedIn is the most recognized professional networking site, and it provides a great way to have a professional conversation out in the world. I use LinkedIn to connect—I've gotten many clients from the corporate world from my LinkedIn prof le. I keep my LinkedIn prof le clean, professional and ref ned. The clients who I've connected with on LinkedIn can go from there to my website and other social media outlets to see my work. As hairdressers, I think we should be using every format for social media available, not just the popular ones. I use many different outlets. I see LinkedIn as one huge networking event. I do, however, use LinkedIn differently as a salon owner than as an artist and colorist. LinkedIn is my go-to source for learning more about beauty professionals who are interested in joining my team. As an artist, my goal is to be connected on LinkedIn with decision makers who control the educational direction of their teams or brand. I also use the group feature to connect with like-minded people and to bounce ideas off others. In addition, I post my published editorial work and pictures of my training classes work on LinkedIn and update my work history regularly to stay engaged with the professional beauty community. LinkedIn is excellent for maintaining professional business relationships. Being on LinkedIn gives the impression that you are ambitious, proactive and take your work seriously. It's a great place for colorists and salon owners to connect with other salon owners, beauty editors, product manufacturers, distributors and beauty industry executives—all of whom are quite prevalent on LinkedIn. Many of my clients reach out to me to connect on Linkedln, which keeps me at the forefront of their minds. I also f nd useful content on LinkedIn, particularly about marketing—a plus, because salon professionals need to constantly market themselves. JET Jet Rys Solana Beach, CA TONI GARCIA-JACKSON Bombshell Red, The Salon Wilmington, DE MARCO PELUSI Marco Pelusi Hair Studio West Hollywood, CA JO BLACKWELL-PRESTON Dop Dop Salon New York City

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