The Colorist

MAR-APR 2016

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16 The Colorist | MARCH/APRIL 2016 | thecoloristmag.com class act The Redken Exchange has a new home on Manhattan's Fifth Avenue. Sheri Doss gives us the scoop. poi t of view PHOTOGRAPHY: COURTESY OF REDKEN N early 20 years after opening its doors at 565 Fifth Avenue in New York City, the Redken Exchange education and training facility and Redken Gallerie are relocating to a new home this month. Located at 404 Fifth Avenue, several blocks south of its existing location, the Exchange's new state-of-the-art space was designed by Allen + Killcoyne Architects, who also designed Hudson Yards, where parent company L'Oréal's corporate offi ces will relocate mid-year. T e Exchange has been in a temporary space since December, and educators have been eagerly awaiting the unveiling of the new location. "Lots of love, and fun and emotions are swirling around, because most of us have been here a very long time since the inception of the Exchange," says Sheri Doss, vice president of education for Redken Worldwide. "We're so excited about having a new facility." T e 9,100-square-foot space includes the Redken Gallerie on the fi rst fl oor, with "try me" and quick styling areas, and the academy on the second fl oor, featuring a digital classroom, open stage and seating and a workshop area for hands-on education. Technology innovations include an interactive digital space and a dedicated area where educators and attendees alike can shoot their own agile content videos to share on social media. Attendees can also make use of iPads during each session to take notes, which they can then email to themselves. Brick, concrete and brushed steel materials, lofty ceilings, exposed ductwork and artwork by graffi ti artist Eric Haze all contribute to the urban esthetic. "It's going to be a true New York City loft experience," Doss says. "We're calling it the 'Redken Smart Loft.'" Attendees will still be able to take advantage of Redken's foundational education on color, cut and styling, as well as hair color certifi cation and existing favorite classes, in addition to new classes such as "Blonde Idol— Balayage" facilitated by Kris Sorbie, Adam Browne and Sean Godard and special appearances from a slew of soon-to-be announced international educators. Amidst all of the changes, Redken's educational mission, says Doss, remains unchanged—to help stylists "learn better, earn better and live better" using a "personal-based" education approach. "We continue to host more than 2,000 people from all over the world every year at the Exchange, off ering them life-transforming moments where they are part of designing their own learning experience," Doss says. "What's really changed over the years is the innovation that we have with all of our products, and being able to bring new services and products to all of the clients and attendees who come here." 40,000 hairdressers have attended Since the Redken Exchange opened in 1996 . . . fas facts 1,520 classes taught 80,000 mannequin heads used An artistic rendering of the new Redken Gallerie

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