The Colorist

MAY-JUN 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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SPECIAL FOCUS ✴ Last year, Celeb Luxury launched the game- changing Gem Lites and Viral Colorwash, which utilize Colorposit technology to add color while cleansing and stop visible hair color washout and fade. Now the innovative beauty brand is launching Colorbrain Custom Formula Colorwash, a mixing program that allows stylists to create Colorwash formulas that precisely match clients' hair color. Intended to prevent diversion and enable stylists to offer their clients one-of-a-kind products, the mixing program utilizes premium bottles featuring an area for stylists to write usage directions and the date of the next color service. "It's all about empowering stylists to really raise the expectations of their own creativity," says Vincent Costanzo, Celeb Luxury director of education. "It's the artistic freedom to create the ultimate personalization." To inspire stylists to start mixing, Celeb Luxury is releasing a formula guide with some of the most in-demand color trends of the moment, along with a few company favorites. ✴ celebluxury.com Guy Tang fans rejoice: The self-proclaimed "color activist" has launched #mydentity, 24 pre-blended signature shades that enable colorists to easily recreate the season's hottest hues, from dusty lavender to rose gold. The full hair color line consists of a crème lightener; pre-mixed demi-permanent, permanent and direct-dye shades; developers; and Dual Booster Color Max shades, which can be used for direct application or to customize, boost, correct or neutralize #mydentity formulations. The color, which features a fragrant lavender scent, is formulated with Miru-Style H-XP technology, designed to protect hair from heat styling up to 450 degrees, VibraRiche shine-boosting technology, and a potent blend of keratin and argan seed oil. "I created #mydentity because I wanted to customize colors that we all dream of—colors that are missing from our industry," Tang says. "I wanted to create a line that brings the fun and excitement back into hair color." ✴ mydentitycolor.com PHOTOGRAPHY: COURTESY OF MANUFACTURERS tailor made | elf life fa fa ion GREEN SAVAGE 1 oz. Celeb Luxury Viral Extreme Blue Colorwash + 7 oz. Viral Extreme Yellow Colorwash MOON STONE COPPER BEIGE 1 oz. Fire Opal Gem Lites Colorwash + 3½ oz. Gem Lites Flawless Diamond Colorwash + 3½ oz. Gem Lites Citrine Colorwash 1 1 3 3 6 6 Pre-lightened (bleached) white to palest blonde Fresh color CONSECUTIVE WASHES CONSECUTIVE WASHES 18 The Colorist | MAY/JUNE 2017 | thecoloristmag.com

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