The Colorist

JUL-AUG 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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20 The Colorist | JULY/AUGUST 2017 | thecoloristmag.com elf life CHECK OUT ALL THE NEW PRODUCTS WE DISCOVERED THIS MONTH. 5 Affi nage M O D E C O O L B L O N D E I L L U M I N AT O R is a one-step semipermanent toner with blue/ violet pigments that helps refresh and deep- condition bright blonde shades while subduing unwanted yellow and orange tones. ✴ affi nage.com 3 Matrix B I O L A G E H Y D R A S O U R C E D E W Y M O I S T U R E M I S T perks up lifeless strands with an aloe-rich, paraben-free formula, providing lightweight hydration for all hair types. ✴ matrix professional.com 1 KMS C O L O R V I TA L I T Y S H A M P O O is a sulfate-free formula with a UV fi lter designed to preserve the vibrancy of color- treated hair and protect it from damage. ✴ kmshair.com 9 Framesi F R A M C O L O R B O L D S E M I P E R M A N E N T D I R E C T D Y E comes in 15 100-percent vegan shades— from Orchid to Teal—formulated to provide even results from root to end. ✴ framesi professional.com 6 Redken C O L O R F U S I O N C O O L FA S H I O N collection offers 14 new cool permanent shades formulated with C-Lock technology featuring larger dye molecules to lock in color. ✴ redken.com 2 ABBA A LWAY S F R E S H D RY S H A M P O O removes oil and odors while repairing and strengthening strands with the brand's signature ProQuinoa complex and nutrient-rich formula. ✴ pureabba.com 7 Keune C A R E V I TA L N U T R I T I O N P R O T E I N S P R AY for dry, damaged hair protects the scalp and hair before, during and after coloring or texturizing treatments while moisturizing and adding shine. ✴ keune.com/na 4 Keratin Complex PICTUREPERFECT H A I R B O N D S E A L I N G M A S Q U E contains the PhytoFruit Blend designed to penetrate the cuticle to preserve the hair fi bers' mechanical shape and seal in moisture. ✴ keratin complex.com 8 Scruples P O W E R B L O N D E C O N D I T I O N I N G G E L T O N E R S come in three ammonia- and PPD-free shades— Cosmo, Iris and Mist—that can be blended together to create a variety of hues. ✴ scrupleshair care.com PHOTOGRAPHY: COURTESY OF MANUFACTURERS 7 major makeover COLORVITALITY SHAMPOO is part of step one of KMS' new three-step universal styling regimen—Start. Style.Finish— developed as part of a total brand relaunch. multita g ma KERATIN COMPLEX PICTUREPERFECT HAIR BOND SEALING MASQUE can be used as a stand-alone treatment or to optimize the results of the brand's new Personalized Blow Out Same Day Keratin Treatment. 3 2 1 CUSTOMIZED CARE KEUNE's relaunched Care line of stylist- prescribed shampoos, conditioners, treatments and stylers—categorized into 11 problem-solving segments—are fortifi ed with a proprietary blend of fi ve nourishing minerals. 8 7 5 4 6 9

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