The Colorist

JUL-AUG 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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thecoloristmag.com | JULY/AUGUST 2017 | The Colorist 23 PHOTOGRAPHY (FROM TOP): COURTESY OF COTY; COURTESY OF MATRIX THE LOOK Inspired by the innate beauty of women, the new Pure collection from Lakmé Studio features three distinct looks intended to reveal the natural appeal of each woman— Essential Blonde; True Brunette; and Innate Copper, seen here. To achieve the color, the Lakmé team fi rst sectioned the hair, taking a round section on the top part and several spiral-shaped sections in the parietal areas. Then, they applied Lakmé Collage 7/46+ mixed with Collage Hydrox 20V in the areas not set aside in the back section and in the top section. Next, they created interspersed highlights in the sections selected using global color Collage 7/46+, alternating with K.blonde and Collage Hydrox 10V. After rinsing the color, they did a global refresh using Gloss 7/46 mixed with Gloss Developing Emulsion Long Lasting 6V. green beauty L'Oréal USA announced that Matrix Biolage R.A.W. (Real. Authentic. Wholesome.) Nourish Shampoo and Conditioner were recently recognized as Cradle to Cradle Certifi ed Silver. The Cradle to Cradle Certifi ed Products Program is an independent, third-party verifi ed certifi cation program that certifi es products and materials that are developed to respect human and environmental health, designed for future use cycles, and that utilize clean energy and water throughout the supply chain. "Through L'Oréal's commitment to innovation and sustainability, we've been able to create a product line that truly combines our commitments to high-performance hair care and environmental stewardship," said Jonathan Maher, vice president of corporate social responsibility and sustainability for L'Oréal USA. "We're extremely proud of this Cradle to Cradle certifi cation because it exemplifi es how our Sharing Beauty With All sustainability program encompasses every aspect of our products' value chain, from formulation to packaging and production." Learn more at ➻ sharingbeautywithall.com. ant access Coty Professional Beauty has released a new lineup of education apps for Wella, Sebastian, Nioxin, Clairol and Kadus. e new brand- specifi c apps feature step-by-step videos, virtual seminars, sharable brand literature and live "Ask the Experts" support. e apps can also be utilized by salon owners to create a digital curriculum specifi c to their training needs, and off ers the ability to assign lessons to team members and track their progress and success. save the date Oligo Professionnel will host Atelier 17—featuring hands-on color education and business- building sessions— at the Hyatt Regency in Montréal AUGUST 20–22 2017. For more information, visit atelier17.oligopro.com.

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