The Colorist

SEP-OCT 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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26 The Colorist | SEPTEMBER/OCTOBER 2017 | thecoloristmag.com BETH MICHAEL JOHN PAUL COLLEEN REBECCA PHOTOGRAPHY (COUNTERCLOCKWISE FROM TOP LEFT): COURTESY OF BETH MINARDI; COURTESY OF COLORPROOF EVOLVED COLOR CARE; COURTESY OF JOHN PAUL MITCHELL SYSTEMS; COURTESY OF COLLEEN MARTORANO; COURTESY OF REDKEN; COURTESY OF MATRIX; RUTHBLACK Nowadays, everyone wants hair color that's customized and unique—including our red-haired clients. I believe the keys to standout reds are dimension and contrast—two elements clients can't get from a box. Just in time for fall—which is typically when clients show interest in exploring red tones— here are three ideas for your light, medium and darker red clients. LIGHT: Gold Violet Lowlights Stylists often wonder how to transition a golden blonde in the fall. These clients don't want to go too dark, but they're often open to a richer result. My strategy is to incorporate some lowlights in a balanced gold violet shade. I'll also add a touch of copper gold to the formula to maintain warmth. The result is a modern, rooted base with contrasting tones around the face. My favorite formula is Matrix ColorInsider 8GV with a dash of 6CG and 10-volume developer. MEDIUM: Chestnut + Rose Gold Chestnut is a beautiful, rich, warm shade. To modernize a chestnut IN THE NICK OF TIME Matrix artistic director Nick Stenson shares tips, techniques and celebrity trends. base, consider adding rose gold highlights for warm and cool contrast. I would use ColorInsider 5RC for the base, pre-lighten the highlight sections with Light Master and Light Master Freehand Additive and tone with Color Sync Watercolors Rose Quartz. I would not do foil highlights, because it's important to avoid lines of demarcation. Instead, I would backcomb the highlight sections and apply balayage highlights to the hair that is not backcombed. DARK: RV + Rose Gold Rose gold highlights | newsfeed Happy 40 th birthday Tish & Snooky's Manic Panic! ➽ PERSONAL BRANDS, a new company that curates, partners with and develops professional beauty brands and products, has launched with a portfolio that includes BETH MINARDI SIGNATURE hair color. ➽ COLORPROOF EVOLVED COLOR CARE has announced the appointment of Michael F. Heines to the role of president; in his new role he will manage the company's sales, marketing, education and operating teams while executing the brand vision of CEO and founder Jim Markham. ➽ The documentary fi lm GOOD FORTUNE, which chronicles the rags-to-riches life story of JOHN PAUL MITCHELL SYSTEMS and PATRÓN SPIRITS cofounder John Paul DeJoria, recently hit the big screen with its nationwide theatrical release. ➽ Colleen Martorano is now vice president of sales for LAKMÉ USA and ECRU New York; in her new role she will be leading the efforts to expand the brands' distribution network and enhance their education and training offerings. ➽ REDKEN has named Rebecca Taylor as the brand's new creative colorist; she will be aiding in Redken content development, and her work and techniques will be showcased on the brand's social media channels. ➽ TISH & SNOOKY'S Manic Panic is celebrating its 40 th anniversary this year by releasing a limited-edition Manniversary hair color shade. are so versatile, so I also like to incorporate them into my deeper red violet shades. Adding Watercolors Rose Quartz highlights to a 4RV base color is a beautiful and up-to- date option for darker reds. Prevent this blend from becoming brassy with the Total Results Brass Off system of shampoo, conditioner and customizable treatment. save the date Eufora is hosting Vision Quest, a professional and personal development retreat for aspiring salon professionals, at the Omni La Costa Resort & Spa in Carlsbad, CA. NOVEMBER 5–6 For more information, visit euforaglobal.com. ➽

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