The Colorist

NOV-DEC 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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10 The Colorist | NOVEMBER/DECEMBER 2017 | thecoloristmag.com PHOTOGRAPHY (CLOCKWISE FROM TOP RIGHT): COURTESY OF L'ORÉAL PROFESSIONNEL; CORY SORENSEN; COURTESY OF LOTUS ABRAMS I recently had a front row seat to witness Schwarzkopf Professional's 2:2017 Essential Looks Ikonic collection come to life onstage at the brand's Ikonic event, held at the Shaw Conference Centre in the Canadian city of Edmonton, Alberta. Ikonic celebrates the most iconic cut, color and styling looks from the past 20 years of Essential Looks collections, taking inspiration directly from the runways, where a throwback fashion movement is underway, and from social media's aff ection for # rowBack ursday posts. Watching Schwarzkopf Professional global ambassador Tyler Johnston and North American color director Rossa Jurenas present the parade of outstanding looks onstage, I was struck by just how color-centric hair today has become. Stand-outs included a juicy berry creation just ripe for fall adorning frothy curls; a two-toned pink and coral look embellishing an edgy pixie cut; a long, aqua-hued "My Little Pony" look with peekaboo hot pink and purple accents that my two young daughters would be obsessed with; and a peach and orange confection with lighter roots—the opposite of the root shadow seen so frequently of late. Backstage at the event, I caught up with Jurenas to ask her about how she and the Essential Looks team interpreted the Ikonic collection color looks onstage. "Being that the Ikonic collection is a collaboration of 20 years of Essential Looks brought together to make one fall/winter 2017 collection, I wanted to create the mood of the original look, but add a twist to the end result," Jurenas says. "For example, bright, bold colors are becoming a fashion statement this year with celebrities, on the runway and with clients right in the salon. We pushed the color patterns, techniques and color choices to another level, making them bright and bold but with an end result of richness and class. e best thing about Essential Looks is that the looks never die. Each trend has a technique and a color pattern, and you can stay with the original but just add a new color palette that's current at that time." With so many amazing color looks seen onstage at the Ikonic event, I'm confi dent color will continue to play a starring role in 2018. So what does Jurenas look forward to next year? "I'm excited about color with short hair looks—acid tones, pinks and oranges coming right from the runways," she says. We are, too. | up ont #throwba season Hope is in your hands According to the American Cancer Society, Facts & Figures 2017, one in every three women will develop some kind of cancer in her lifetime. You can make an impact in the fi ght against cancer. Join Deborah Carver— Creative Age Communications CEO and publisher and 2018 City of Hope Spirit of Life award honoree—in her mission to support City of Hope's cutting-edge cancer treatments, research, and support programs for patients and their families. Find out how on page 23. Lotus Abrams EDITOR IN CHIEF labrams@creativeage.com Schwarzkopf Professional's Rossa Jurenas presents the Ikonic collection onstage.

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