} WHAT'S NEW. WHAT'S HOT. WHAT WORKS. ➔
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Neo Goth is Aveda's latest collection, and as Global Creative Director Antoinette Beenders explains, "We captured the strength and emotion of the neo-gothic movement and reframed it by adding fragility and romance to the look." Hair color plays with the illusion of shadow by melting unique colors together, using deep, dark tones at the roots and brighter shades through the lengths.
thecoloristmag.com | NOVEMBER/DECEMBER 2012 | The Colorist 11
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PHOTO COURTESY OF AVEDA