The Colorist

JUL-AUG 2013

For hair color trends and celebrity hair, colorists turn to The Colorist. Celebrity hair, hair color ideas, hair color products and more.

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backstory Te Blonde Room where Marilyn Monroe became a blonde bombshell is painted pale blue. room service Max Factor's legacy is preserved at The Hollywood Museum. The Colorist | JULY/AUGUST 2013 | thecoloristmag.com ❝ ➜IN 1920 Max Factor began using the word makeup instead of cosmetics to refer to his products. It was a risky move since polite society held that makeup was something used by those of questionable moral character, like actors or hussies. ➜IN 1925 the company received a rush order for 600 gallons of light olive makeup to be delivered to the set of the flm Ben-Hur so lighter-skinned American actors would look similar to the Italian extras who had been hired to flm scenes in Italy. ➜THE BUILDING at 1660 North Highland that houses the Hollywood Museum was purchased by Max Factor in 1928 on the eve of the Great Depression, putting his plans for opening a salon there on hold until 1935. Born in Poland, Max Factor became the beautician/makeup artist to Russia's Czar Nicholas II and his family before moving to Los Angeles. PHOTOGRAPHS COURTESY OF THE HOLLYWOOD MUSEUM ➜MAX FACTOR began his career as a wigmaker. On display at the museum are the blonde curls he created for actress Billie Burke, who played Glinda the Good Witch in The Wizard of Oz. ❝ 48 QuickFacts In the 1930s and '40s, the name Max Factor was synonymous with makeup, and his beauty salon just off Hollywood Boulevard was a magnet for celebrities like Jean Harlow, Bette Davis and Claudette Colbert. Inside the Art Deco building were four celebrity makeup rooms designed specifically for women with blonde, brown or red hair. Each room was painted in a shade that was deemed most flattering: blue for blondes, mint green for redheads, dusty rose for brunettes and pale peach for brownettes. Te original makeup chairs, settees, lightings and multiangled mirrors have been preserved in each of the rooms, which are now part of the larger Hollywood Museum. Step inside the Blondes Only Room and see where Marilyn Monroe, a natural brunette, became a blonde bombshell and Jean Harlow, the original platinum blonde, had her hair done. On display in the Redheads Only Room is Rita Hayworth's vanity set as well as Lucille Ball's personal makeup and accessories. In the For Brownettes Only room, imagine Judy Garland being made up by the master himself. Te museum is home to an extensive collection of Hollywood memorabilia, including photos, costumes, personal artifacts and props. It took nine years to restore the Max Factor Building to its original splendor, but since the museum opened its doors 10 years ago, it has become one of the most popular destinations in Hollywood, featuring exhibits devoted to legendary stars. For more information, visit thehollywoodmuseum.com.

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