Professional color designed for up to 100% white hair.
Exceptional reliability and wearability
Deeply pigmented shades mute warm undertones and gently conceal white
hair for a cool natural finish with total coverage scalp to ends.
Give her the high-coverage neutral color
she seeks with the wearability she needs.
100% COVERAGE: THE NEW
WAY TO STAY COOL.
I M A G I N E A L L Y O U C A N B E
N E W
EXTR A COVER AGE COOLS
George Papanikolas
Matrix Celebrity Stylist
"SOCOLOR Extra Coverage Cools are my go-to for complete
gray coverage with a cool fi nish."