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thecoloristmag.com | SEPTEMBER/OCTOBER 2014 | The Colorist 39 Rich, understated reds are in for fall. Let's say you have a client who's a level 6. She wants dimension without being highlighted. I'd use a demi- permanent color like Light Copper Blonde (8.4). It adds richness to the color, while keeping dimension. Colorists tend to go all over everything and tone it down. This actually enhances color. —GEORGE ALDERETE, International Artist for Keune 6. A safe way to choose a red shade is to remain close to the natural level or no more than two levels lighter or one level darker. There are three steps that will increase the vibrancy of red on darker natural hair color: Use a higher volume of developer, place highlights in the hair before color, or do an overall lightening (base break) of the natural color. Remember, the more gold or neutral you add to a formula, the less vibrant the color becomes. The brightest reds appear at levels 4, 5 and 6. The weakest reds appear at levels lighter than 6. At 7. levels 2 and 3, you need heavy concentrations of red for visibility, but the colors will still be less brilliant than at lighter levels. Adding additional red to a formula will not necessarily make the color brighter., but it will make it more intense . —TOM DISPENZA, Educator and President, Chromastics Hair Color Redheads for fall should be soft auburn to spicy tangerine. Red color that is deep and soft, not too bright or neon-like, will look the best with textured hairstyles. A ginger hair shade also looks great when teased into a textured, curly style. Warm tangerine shades look great in classic, glossy waves— think model Karen Elson. Rachel McAdams' russet locks are the perfect hue for fall. —NELSON CHAN, Celebrity Colorist, Nelson J Salon, Beverly Hills 8. ➺ For the most lustrous, expensive- looking redheads, choose a base color one shade lighter and one shade darker than the natural base shade. Choosing violet (a cool red) and coppertone (a warm red) creates contrast on a redhead. The idea is to work in dimensional color that doesn't look too obvious. —IAN MICHAEL BLACK, Aveda Global Artistic Director, Hair Color 9. I PREDICT DEEPER, RICH, TONE-ON-TONE SHADES OF RED FOR FALL. EVEN IF YOU'RE USING AN OMBRÉ TECHNIQUE, THERE SHOULD ONLY BE ONE TO TWO LEVELS OF DIFFERENCE FROM THE MID-LENGTHS TO THE ENDS. —CHERRY PETENBRINK, Joico Guest Artist 10. TIPS AND TRICKS FOR REDHEADS ➺ TIPS AND TRICKS FOR REDHEADS ➺ TIPS AND TRICKS FOR RED