28 The Colorist
| JANUARY/FEBRUARY 2015 |
thecoloristmag.com
PHOTOGRAPHY:
SHALEM
MATHEW
ric , vvibrant
shades of red are
always challenging
for a colorist, but
they can also be
the most rewarding.
That's why we asked
the experts to share
their tips for getting
it right the f rst time.
TIDE
crimson
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Leslie Wade | MALIBU C
"T e trick to achieving true-
to-swatch reds and keeping
them from fading is to prep
the canvas with Malibu C Color
Prepare Wellness Remedy. T is
patented, crystallized vitamin
complex gently, yet eff ectively,
removes hard water mineral
buildup as well as any buildup
from medications that can act
as color blockers."
Tom Dispenza | CHROMASTICS
"A safe way to choose a red shade
is to remain close to the natural
level, but no more than two levels
lighter or one level darker. For
vibrant red shades on darker hair,
use a higher volume of developer,
place highlights in the hair before
color, or do an overall lightening
of the natural color."
Erin Nelson | ALOXXI
"Say goodbye to
one-note reds this
season because
multidimensional reds
are trending right now.
I'm super into a mix of
cool and warm reds.
Aloxxi's new color
option, Dimensions, is
a one-step lift-and-
deposit creme color
that gives you more
color pops without
having to double-
process the hair."