The Colorist

MAY-JUN 2016

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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Page 14 of 52

12 The Colorist | MAY/JUNE 2016 | PHOTOGRAPHY (CLOCKWISE FROM TOP LEFT): MAKEUP, INA GILMAN, HAIR ASSISTANT: CHRIS ROSARIO; COURTESY OF WELLA (2) FORMULAS A | Wella Blondor Soft Blonde Cream + 20-volume developer B | 60 grams Koleston Perfect Innocence 10/88 + 60 grams Koleston Perfect Pastel Toner developer + 60 grams Elements Daily Renewing Conditioner 1 Pre-treat the hair by applying a mixture of Malibu C Crystal Gel Normalizer and warm water to freshly shampooed hair. Process under the dryer for 15 minutes and shampoo again. 2 Apply the lightener (formula A) on the roots only (the model's roots were a natural level 7) and shampoo with Wella Elements Renewing Shampoo. 3 Perform a Color Boost service to tone the hair. 4 Apply formula B to the back f rst and then work toward the front for eight minutes. (Either have two people apply simultaneously or add Koleston Perfect Innocence 0/0 to control the processing time.) 5 Rinse hair thoroughly. 1 2 3... AS EASY AS key products Koleston Perfect Innosence is formulated with a new dye molecule, ME+, designed to reduce the risk of allergy without compromising performance, delivering 100 percent coverage and up to 3 levels of lift; Blondor Soft Blonde Cream is a gentle formula providing up to 7 levels of lift that coats the hair with lipids to protect against moisture loss. PHOTOGRAPHY Nicolas Troncin | HAIR COLOR Sonya Dove | COLOR LINE Wella SEE MORE LOOKS FROM SONYA DOVE'S PHOTO SHOOT—INSPIRED BY THE MOVIE EX MACHINA (2015)—ON PAGE 24. cover MAY | JUNE 2016 cover look The model has alabaster skin and piercing blue eyes, so I felt making her hair a cool, silvery blonde would be a good choice. —SONYA DOVE, WELLA PROFESSIONALS GLOBAL CREATIVE ARTIST HOURS TO FINISHED LOOK 4

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