The Colorist

MAY-JUN 2016

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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18 The Colorist | MAY/JUNE 2016 | inside story With two successful salons already in Sydney, Prema's Francesco Ruggerino set his sights on New York City in 2014, opening a location in the eclectic Lower East Side neighborhood. Ruggerino himself is not a hairdresser, which he says allows his staff to shine. "My skills are in service, team-building, and running an organized and well-coordinated quality salon operation," says Ruggerino, who stresses that education is the cornerstone of the business. Prema's skilled stylists draw on their varied experiences working in editorial and runway to deliver fashion-forward looks, including in-demand hair color. "Creative hair color is what we're known for," Ruggerino says. "Here, education, editorial and runway are set against the backdrop of a well- run and supportive salon operation and team energy," Ruggerino says. "We take risks, do not follow the status quo and are known to be one of the most progressive salons in the world." WHAT'S UNIQUE Prema | NEW YORK CITY Prema brings its Australian brand of glam-rock chic hairdressing to New York City's Lower East Side. color trends f om coas to coas ! New York City back in black color line GOLDWELL top s op STELLAR SALONS FRANCESCO RUGGERINO [ EST. 2014 ] owner CHAIRS GLAM-ROCK CHIC DÉCOR An all-black interior; mirrors illuminated by makeup lights; and a signature Edward Scissorhands art piece by emerging artist Allison Dayka DIVERSE CLIENTELE Guests range from Wall Street bankers to East Village punks. EXPERT COLOR CORRECTION No job is too big or small for Prema's top- notch colorists. PLUS: AUSTIN, TEXAS FRANKFORT, IL LOS ANGELES retail lines carried EVO | KEVIN.MURPHY | TIGI

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