The Colorist

JAN-FEB 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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Page 19 of 52

WHAT'S HAPPENING IN SALONS ACROSS THE COUNTY PHOTOGRAPHY (CLOCKWISE FROM TOP LEFT): COURTESY OF MILK & COOKIES SPA & SALON (3); COURTESY OF DECOLA SALON; BOMBUSCREATIVE; COURTESY OF MICHAEL ANGELO HAIR STUDIO LOCAL COLOR Michael Angelo Hair Studio TAMPA, FL Achieving multidimensional color is typically a lengthy process, but many clients don't want to spend the money—or the time—required, according to Michael Angelo Rizzi of Michael Angelo Hair Studio in Tampa, FL. Rizzi, who uses Eslabondexx Color, has found a way to make the process more effi cient, a technique he uses especially when transitioning clients from summer to fall and winter. He begins by applying the base color, painting a heavy balayage on 1-inch sections, leaving a few of the lighter pieces of hair out. He then emulsifi es the color at the sink and lets it process for fi ve more minutes to tone down the light pieces before rinsing and shampooing. "With this technique, I can have clients in and out with color, cut and styling in two hours rather than four," Rizzi says. DeCola Salon EXTON, PA Since Lou DeCola purchased DeCola Salon in 2014, revenues have doubled. Recognized by the local press as being one of the top 10 salons in the Philadelphia area for their in-demand Lakmé and GKhair color services, the salon sees an impressive 85 percent of clients for color services. DeCola credits a robust social media program for the gains. To boost Facebook check-ins—and ultimately referrals—he engaged Causely, which rewards check- ins with charitable donations to diff erent nonprofi ts like Save the Children and the World Wildlife Fund each month. He also hired a digital marketing agency to handle social media posts, and implemented a widget on Facebook that enables 24/7 appointment booking. Since the changes, Facebook check-ins have gone from fi ve to more than 50 a month, average impressions on Facebook have increased signifi cantly and the salon has garnered more than 250 reviews. "With a salon, you've got to keep current, and you've got to be digital," DeCola says. "You need to keep people engaged." Milk & Cookies Spa & Salon NEW YORK CITY In addition to haircuts, manis and pedis and a variety of sweet treatments, pint-size patrons at Milk & Cookies Spa & Salon in New York City's Upper East Side can try out fun fashion hair color looks sans commitment. Color menu choices include Funlights Hairlights, draw-on, vitamin-enriched temporary color; hair chalk; and clip-in, reusable extensions available in variety of high-impact hues. For the icing on the cake, all Milk & Cookies guests are treated to a complimentary cookie and chocolate or strawberry milk. "Every little girl or boy dreams of colorful hair," says co-owner Teychenne Whitley. "We make it fun and kid-safe by using nontoxic hair color options." Michael Angelo Rizzi

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