The Colorist

JAN-FEB 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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Page 23 of 52 | JANUARY/FEBRUARY 2017 | The Colorist 21 elf life CHECK OUT ALL THE NEW PRODUCTS WE DISCOVERED THIS MONTH. ECO- EASY Product Club Eco-Wraps have a convenient pre-folded edge, pop-up dispenser package and nonslip texture, and they become transparent upon contact with hair color to make monitoring processing time easy. 8 Joico C O L O R I N T E N S I T Y M E TA L L I C M U S E collection— Moonstone, Violet, Bronze, Mauve Quartz and Pewter—provides multidimensional cool- and warm- toned metallic hues that last up to 15 shampoos. ✴ 3 GKhair M I A M I B E A C H B O M B S H E L L C L AY B L U E B A L AYA G E L I G H T E N I N G P O W D E R is a creamy formula that lifts up to 6 levels, neutralizes brassy tones and hardens on the hair—no foils necessary. ✴ 1 Aloxxi A N D I A M O E X P R E S S P E R M A N E N T C O L O U R is formulated to provide vibrant color and complete gray coverage in 10 minutes, while illipe butter delivers nourishment, shine and manageability. ✴ 9 Keune B O N D F U S I O N is a three-phase bond-building system that utilizes the Protein Fusion System to restore, build and protect bonds while deeply conditioning chemically damaged hair. ✴ 6 Redken P H - B O N D E R is a three-step bond-protecting system designed to reduce hair breakage, improve elasticity, and add smoothness and shine while maintaining expected lift without the need to bump up the developer. ✴ 2 Lakmé I . P L E X is a three-part treatment utilizing Keravis and Keratec to prevent the breakage of disulfi de sulfur bonds, strengthen hair and protect against damage during chemical treatments. ✴ 7 Product Club E C O - W R A P S are an eco- friendly alternative to foils made from a sustainable, renewable tapioca base that is nontoxic and degrades in landfi lls. ✴ 4 Matrix T O TA L R E S U LT S B R A S S O F F S H A M P O O , C O N D I T I O N E R A N D B L O N D E T H R E E S O M E leave-in treatment contain blue/violet pigments to reduce brassy tones that appear in darker brunette shades after lifting. ✴ matrix 5 L'Oréal Professionnel H A I R T O U C H U P is a silicone- based spray with professional makeup pigments available in six shades that instantly cover gray strands. ✴ us.loreal PHOTOGRAPHY: COURTESY OF MANUFACTURERS 7 6 ba bar bonus The Matrix Total Results Brass Off system (available in February) also includes a treatment mask that can be used at the backbar to provide a customized service. See page 35 for details. 8 4 5 2 4 fa fi x Aloxxi's Turbo Dye Technology boasts increased pigment concentration that deposits a higher concentration of dyes in only 10 minutes, while the calibrated dye coupler formula regulates the dye oxidation pace to ensure consistent color results for up to 4 levels of lift. 3 1 9 7

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