The Colorist

JAN-FEB 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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Page 34 of 52

32 The Colorist | JANUARY/FEBRUARY 2017 | TIGI Copyright Colour Gloss is an intermixable, ammonia-free demi-permanent crème formula that provides tone-on-tone color that lasts up to 20 shampoos and covers up to 75 percent non-pigmented hair. EXPERT TIP: "Gloss is my favorite line to use after a pre- lighting service to create a customized silver, blue or pink hue on my men, but I also love using it on my conservative clients as a way to blend their non-pigmented hair without giving an artifi cial result, as it creates multidimensional coverage that mimics natural hair color. One of my favorite pastel toners to use on my men is Copyright Colour Gloss 50g 10/08 + 2g 3/0 + 5-volume/1.5% developer to create a shark skin gray tone." —RENÈE VALERIE, TIGI U.S. TECHNICAL EDUCATION DIRECTOR Goldwell Men ReShade is formulated to produce cool, natural- looking, transparent gray blending that fades true-to-tone with no visible re-growth. The hybrid foam technology allows application to be done quickly and discreetly at the shampoo bowl with fi ve minutes of processing tim e. EXPERT TIP: "I've developed a technique service that I call Strong Shadow, where I use two shade options from the Men ReShade line to create the illusion of contouring on the side of the facial shape and lighter gray where most men tend to have lengthier hair. To do this, apply a deeper Men ReShade formula, such as 5CA (level 5 Cool Ash), from temples to nape, and then apply a lighter Men ReShade formula, such as 7CA (level 7 Cool Ash) from the temples to the crown. Each formula should be mixed in equal proportion to the Men ReShade Developer." —REBECCA HIELE, GOLDWELL NATIONAL ARTISTIC DIRECTOR Zotos AGEbeautiful Demi Permanent Liqui-Crème is an ammonia-free, pH-balanced formula that provides up to 100 percent gray blending while addressing fi ve signs of aging— graying, thinning, wiry texture, dryness and dullness—and lasts up to 28 shampoos. EXPERT TIP: "Go a level or two lighter than his natural shade and stick with neutral to ash formulas for super natural, super sexy results. Arm men with an at-home regimen that includes color-depositing shampoos that will banish brassy tones between visits. I'm also obsessed with AGEbeautiful Root Touch Up spray. Not only does it cover grays in a fl ash, but it also adds volume and fi lls in any thinning spots." —MIKE PETRIZZI, ZOTOS AGE BEAUTIFUL ARTISTIC DIRECTOR Wella Color Touch Plus is a 16-shade collection of low- ammonia demi-permanent color formulated with Trispectra technology to produce brilliant, shiny results with up to 70 percent gray coverage, as well as keratin and natural waxes to smooth and fl atten the hair structure and cuticles. EXPERT TIP: "For men's color, especially when camoufl aging or blending gray hair, remember to take into account the hair's porosity, density and texture to help determine an accurate formula. For me, intermixing the shades is key to achieving desired results, however it's a personal choice. Development time is also key. On my lighter clients, it's 10 to 15 minutes; for my darker clients, it's up to 20 minutes." —AUBREY LOOTS, WELLA PROFESSIONALS TOP ARTIST 4 5 6 7

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