The Colorist

MAR-APR 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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18 The Colorist | MARCH/APRIL 2017 | Salon Nine | SAN FRANCISCO Business is booming at Gina Kahn and Vijai Manilal's salon, thanks to a rebrand, relocation and innovative thinking. color trends om coa to coa ! San Francisco urban renewal GINA KAHN VIJAI MANILAL [ EST. 1999 ] owners PLUS: GARDEN CITY, MI MALIBU, CA SOUTHBURY, CT PHOTOGRAPHY: COURTESY OF SALON NINE; LOTUS ABRAMS top op STELLAR SALONS Facing a declining younger clientele and increased competition, renowned colorist Gina Kahn and husband and partner Vijai Manilal made the bold decision two years ago to relocate their San Francisco-based Gina Kahn Salon and rebrand it as Salon Nine. The new bi-level location, just one block away, features a walk-in friendly ground-fl oor entrance; a clean, modern design; walk- in-only blow-dry and color bars designed to appeal to younger clients; and moveable stations that allow Salon Nine to host TIGI education events and parties for the rotating art exhibits featured on the salon's walls. They also ditched the front desk in favor of mobile, tablet-wielding receptionists, facilitating effi cient check-ins and check-outs and increased appointment pre-bookings. The salon now attracts a varied clientele, from young techies and artists to CEOs, with creative color looks, low-maintenance gray coverage and soft ombrés in demand. "We've defi nitely seen an uptick in business because of the rebranding," Kahn says. "You just have to keep trying new things." retail lines KÉRASTASE, PEACE, TIGI color line TIGI e market today is being driven by millennials," Manilal says. "In this world now you have to innovate, otherwise you're dead in the water.

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