The Colorist

MAR-APR 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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20 The Colorist | MARCH/APRIL 2017 | elf life CHECK OUT ALL THE NEW PRODUCTS WE DISCOVERED THIS MONTH. 5 ColorDesign S H I N Y B L O N D B L U E L I G H T E N I N G C R E A M is a clay-based crème lightener that lifts up to 5 levels and features a soft blue tone to counteract orange undertones when lifting. ✴ colordesign 3 Keune B L E N D R E F R E S H I N G S P R AY is a lightweight dry shampoo— part of a new 14-product styling line—that absorbs oil, boosts volume and provides instant conditioning. ✴ 1 Matrix C O L O R G R A P H I C S L A C Q U E R C O O L consists of nine vivid pigments including new Blue and Teal shades that deliver high-shine, fashion-forward results lasting up to 12 washes. ✴ professional 9 Affi nage V I TA P L E X is a biomimetic hair treatment formulated with the RAV19 complex to repair, strengthen and protect the hair from breakage during the coloring and lightening process. ✴ 6 Oribe S I LV E R AT I S H A M P O O is formulated to gently cleanse and brighten gray and white hair while eliminating yellow tones, softening aging strands and improving elasticity. ✴ 2 Redken C O L O R E X T E N D M A G N E T I C S M E G A M A S K is one of three new masks featuring a dual- chamber design with two different formulas that combine during application for intense customized care. ✴ 7 Keracolor C O L O R + C L E N D I T I O N E R non-lathering conditioning cleanser deposits color pigments to vividly colored or pre-lightened hair. Choose from six shades, including blue, silver and hot pink. ✴ keracolor 4 Matrix B I O L A G E C L E A N S I N G C O N D I T I O N E R for damaged hair is a sulfate-, silicone- and paraben-free formula containing mango and ceramides to nourish and repair hair. ✴ professional 8 Scruples U R B A N S H O C K B R I G H T S is a collection of six gel-based direct-dye shades designed to make a bold statement and last up to 25 shampoos. ✴ scrupleshair PHOTOGRAPHY: COURTESY OF MANUFACTURERS 7 7 defense rategy The Scruples Urban Shock Brights formula contains a blend of Ecocert- certifi ed shea butter and superfruits, plus the Protective Barrier Complex (PBX), designed to surround and shield the direct- dye molecule for seamless color saturation. mix and mat Matrix Color Graphics Lacquer Cool shades are intermixable with the entire Lacquer palette and are easy to remove when clients want to change up their look. 4 5 3 6 GET SMART Redken Color Extreme Magnetics, along with All Soft and Extreme, has been upgraded with "smart" technology—the RCT protein complex that delivers a custom blend of three proteins to hair's root, core and tip. 2 1 9 8

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