20 The Colorist
| MARCH/APRIL 2017 |
thecoloristmag.com
elf life
CHECK OUT ALL THE NEW PRODUCTS WE DISCOVERED THIS MONTH.
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ColorDesign
S H I N Y
B L O N D B L U E
L I G H T E N I N G
C R E A M
is a clay-based
crème lightener
that lifts up to
5 levels and
features a soft
blue tone to
counteract orange
undertones
when lifting.
✴
colordesign
hair.com
3
Keune
B L E N D
R E F R E S H I N G
S P R AY
is a lightweight
dry shampoo—
part of a new
14-product styling
line—that absorbs
oil, boosts
volume and
provides instant
conditioning.
✴
keune.com
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Matrix
C O L O R
G R A P H I C S
L A C Q U E R C O O L
consists of nine
vivid pigments
including new
Blue and Teal
shades that
deliver high-shine,
fashion-forward
results lasting up
to 12 washes.
✴
matrix.com/
professional
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Affi nage
V I TA P L E X
is a biomimetic
hair treatment
formulated
with the RAV19
complex to
repair, strengthen
and protect
the hair from
breakage during
the coloring
and lightening
process.
✴
asphair.com
6
Oribe
S I LV E R AT I
S H A M P O O
is formulated to
gently cleanse
and brighten
gray and white
hair while
eliminating yellow
tones, softening
aging strands
and improving
elasticity.
✴
oribe.com
2
Redken
C O L O R E X T E N D
M A G N E T I C S
M E G A M A S K
is one of three
new masks
featuring a dual-
chamber design
with two different
formulas that
combine during
application
for intense
customized
care.
✴
redken.com
7
Keracolor
C O L O R +
C L E N D I T I O N E R
non-lathering
conditioning
cleanser deposits
color pigments to
vividly colored or
pre-lightened hair.
Choose from six
shades, including
blue, silver and
hot pink.
✴
keracolor
hair.com
4
Matrix
B I O L A G E
C L E A N S I N G
C O N D I T I O N E R
for damaged
hair is a sulfate-,
silicone- and
paraben-free
formula containing
mango and
ceramides to
nourish and
repair hair.
✴
matrix.com/
professional
8
Scruples
U R B A N S H O C K
B R I G H T S
is a collection
of six gel-based
direct-dye shades
designed to make
a bold statement
and last up to 25
shampoos.
✴
scrupleshair
care.com
PHOTOGRAPHY:
COURTESY
OF
MANUFACTURERS
7
7
defense
rategy
The Scruples
Urban Shock
Brights formula
contains a blend
of Ecocert-
certifi ed shea
butter and
superfruits, plus
the Protective
Barrier Complex
(PBX), designed
to surround and
shield the direct-
dye molecule for
seamless color
saturation.
mix
and
mat
Matrix Color
Graphics
Lacquer Cool
shades are
intermixable
with the entire
Lacquer palette
and are easy to
remove when
clients want
to change up
their look.
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5
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6
GET SMART Redken Color Extreme
Magnetics, along with All Soft and Extreme, has
been upgraded with "smart" technology—the RCT
protein complex that delivers a custom blend of
three proteins to hair's root, core and tip.
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