The Colorist

MAY-JUN 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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Page 15 of 48

PHOTOGRAPHY (CLOCKWISE FROM TOP): COURTESY OF WELLA; COURTESY OF NATALIE ELIAS; PHOTOGRAPHY: JENNIFER O'DELL, HAIR ASSISTANT: FLO COFFMAN, MAKEUP: HELENA TAMARGO; COURTESY OF REDKEN THE LOOK The new La Beige collection from Wella, evoking the warm and cool shades seen in desert landscapes, relies on the trending makeup-derived hair color contouring technique that can be used to enhance clients' best assets. The collection launches with three services, along with three new Koleston Perfect and three new Color Touch shades that are ideal for color contouring. "Hair contouring brings a new wave of innovative coloring that will change the way we approach color on our clients," says Sonya Dove, Wella global ambassador. "It's astonishing how this bespoke color service can truly accentuate one's best features and enhance skin tone." Wella has also introduced Color Renew, a color reducer that can be used to adjust, change and correct undesired permanent color results without compromising the integrity of the hair, allowing for more frequent color changes. tip of the month All too often, clients provide their stylists with inaccurate information about their color history. That's why Natalie Elias, a Goldwell color specialist at Prema salon in New York City, advises doing this simple test before proceeding with any color correction service or taking a client lighter. "Take a panel and hold it up to the natural light," Elias says. "What you're looking for is whether light refl ects through or not." When there is a lot of color buildup, she explains, the panel will look dense with minimal light. Elias also recommends checking two separate areas, since color buildup is rarely consistent throughout. "This test will tell you if the desired result is achievable in one day or will require several visits," she says. Use Redken's new Edging Brush to create and soften vertical lines, adding depth and dimension to your hair color looks. T I P : Applying color with the side edge of the brush versus the fl at edge creates diff erent eff ects. ➻ on the edge Wella's new Color Renew color reducer allows clients to make more frequent color changes while respecting the integrity of the hair. sugar ru Aloxxi celebrity colorist and salon owner Marco Pelusi says the best way to achieve a true caramel (as seen here in his Hollywood Caramel look) is to process and rinse the base color fi rst, and then apply highlights a few inches away from the scalp in the nape and in a pinwheel fashion on the sides of the head. "To fi nish, add a few splashes of highlights in the bang area," he says. TECHNIQUE See the full

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