The Colorist

MAY-JUN 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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Page 26 of 48

SCHWARZKOPF PROFESSIONAL PAYS HOMAGE TO THE BLONDE WITH THIS COLLECTION OF LOOKS—ALL CREATED WITH THE REFORMULATED BLONDME RANGE, NOW INCLUDING BUILT-IN BONDING TECHNOLOGY. 24 The Colorist | MAY/JUNE 2017 | | gallery Blondes can indeed have more fun, thanks to Schwarzkopf Professional's totally revamped BlondeMe range, which now features integrated bonding technology designed to reconnect and rebuild the bonds within hair's inner structure. The reformulated products—from lighteners to lifting and home care essentials—were key to creating these beguiling blonde looks, which range from cool to warm to pastel-inflected. "I think all of us have an inner blonde, from the darkest brown to the palest shades," says Schwarzkopf Professional BlondeMe global ambassador KimVo - , one of the artists who created the color for this photo shoot. "I truly believe that there's a type of blonde every person can be. Blonde means more than a color; it's a way of life." LESLEY JENNISON took her model from dark to light to create this Platinum Purity look, which can take more than one service to achieve depending on the levels of lift and hair type. a lighter shade of pale

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