The Colorist

SEP-OCT 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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Page 30 of 52

W ith an artist's eye for detail, colorist Heggy Gonzalez, an Aveda artist and creative director of Aveda Institutes Colorado, Arizona and Utah, achieved a painterly effect in her new TechnoColor collection, seen here. "This collection was inspired by paintings, and how artists can use so many different mediums and techniques to create their masterpieces," says Gonzalez, who was named Editorial Stylist of the Year at the 2017 North American Hairstyling Awards. "I love how when painting, you can blend colors, produce dimension and layer colors to create texture." Gonzalez relied on her own watercolor technique—a combination of spray bottle and brush color application—to create a wide range of color looks. fINE RTS Aveda's Heggy Gonzalez applies a painterly approach to hair color with the TechnoColor collection. P H O T O G R A P H Y / S T Y L I N G : J E N P A L M E R | M A K E U P : S I R I E L A I N E | F A S H I O N S T Y L I S T: K I M B E R LY D U N N

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