The Colorist

SEP-OCT 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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Page 40 of 52

TO ACHIEVE this pink look, Kane pre-lightened the hair with Light Master, 30-volume Cream Developer and Bond Ultim8. He then applied Watercolors Quartz Pink, processed for 15 minutes, and applied Color Graphics Lacquers Pink at the bowl, adding a little water and working it through the ends. cancer, and the Pink collection, representing breast cancer—all created using Matrix products. "I shot the photos myself, and I opted to keep them raw and unretouched," Kane says. "When you think about it, the experience of cancer is raw, and I wanted to express that in my work." Hairstylists can get involved with Love Out Lavender by taking inspiration from the ribbon colors to tell their own visual stories about their personal cancer experiences, and then using the images to promote their fundraising efforts on social media. Annual campaigns kick off on World Cancer Day on February 4 and extend to National Cancer Survivor's Day, which is the fi rst Sunday in June. Supporters can donate through unique links generated PINK COLLECTION: MAKEUP: GABRIELA ZUNIGA; FASHION: EDWARD KANE KANE STYLED the hair with Style Link Shape Switcher Molding Paste. by "Hairdressers love creating beautiful photos," Kane says. "When they tell other creative people like photographers and models that they're putting their talents to work for a good cause, others with cancer experiences are eager to connect and get involved." Although Matrix is a sponsor of Love Out Lavender, Kane says the movement is meant to be corporate-agnostic; he has reached out to other key beauty industry players for support as well, and many have signed on with matching funds. Kane's efforts are beginning to pay off. Two years ago, Love Out Lavender raised $10,000 for the City of Hope, and last year the organization donated $50,000. This year, the goal is $250,000. Kane vows Love Out Lavender won't stop until cancer is completely eradicated. "My mother always told me love conquers all," he says. "Cancer is no different."

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