The Colorist

NOV-DEC 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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Page 22 of 48

20 The Colorist | NOVEMBER/DECEMBER 2017 | PHOTOGRAPHY (FROM TOP): COURTESY OF MATRIX; COURTESY OF MARCO PELUSI; COURTESY OF GKHAIR; COURTESY OF ZOTOS; COURTESY OF GOLDWELL; COURTESY OF OLIGO PROFESSIONNEL; COURTESY OF REDKEN on the books Keep your schedule full—and your bank account— with these expert tips from leading colorists. d oing great color work helps build a loyal client base, but skills are only part of the equation for creating a successful business; maintaining a full schedule is also key. "For most of us making a living as stylists, there's no steady paycheck to count on, so fi lling up your book is critically important to ensuring your future income," says Misael Aponte, Oligo Professionnel international color director, who relies on pre-booking clients' appointments to keep his book full. Being able to quickly and effi ciently fi ll gaps and last-minute openings in the schedule is also essential. Check out these expert tips from top colorists to keep your appointment book full. | workplace Marco Peluci "I place my color clients on a six- month plan for their color. For example, we go lighter in the summer, and slowly darken the color for the fall, and we book our hair color appointments in advance accordingly through the year." —MARCO PELUSI, ALOXXI CELEBRITY COLORIST | @ m a rc o p e lu s i Corinne Brown "Photograph and post your color work on your social media accounts and use local hashtags. Sharing examples of your work with your community helps people who are drawn to talent like yours to fi nd you. Keeping your hashtags local instead of broad in combination with visual representations of your work helps fi ll in any empty spaces on your schedule." —CORINNE BROWN, GOLDWELL REGIONAL ARTISTIC TEAM MEMBER | @ c o r i n n e v b row n Spencer Henry "Posting open appointment times on your social media channels is a great way to let clients instantly know when you have last- minute availabilities in your book. Since I'm always traveling too, I use hashtags to let followers know what city I'm working in to make it easy for new clients to fi nd me." —SPENCER HENRY, REDKEN EDUCATOR | @ s p e n c e r h e n r y Mike Petrizzi "Feel like doing the hot new root smudge that you've seen all over Instagram? Put it out there! Post a picture of a look you're loving and tag clients who you know would be obsessed with it. Within minutes you can fi ll gaps in your book." —MIKE PETRIZZI, ZOTOS AGEBEAUTIFUL ARTISTIC DIRECTOR | @ p e t r i z z i p ro Chrystofer Benson "I always talk about maintenance of the color and upkeep on the integrity of the hair, which requires a consistency in booking. This is implemented in the fi rst consultation, and is the culture I establish with my clients from the beginning." —CHRYSTOFER BENSON, MATRIX ARTISTIC DIRECTOR | @ c b e n s o n h a i r Andrea Day "A good 90 percent of my clientele pre-book with me before leaving the salon. They do this because I've conditioned them over time, simply by asking when we're checking out, 'Would you like to pre-book your next appointment so we make sure you stay on schedule, and you can be sure to get a prime time in my schedule?' It's actually really that simple!" —ANDREA DAY, GKHAIR | @ a n d re a d ays a l o n Misael Aponte "Educate your clients that pre-booking is in their best interest too by using affi rmative verbiage like, 'We should book your next one to two appointments now before you leave to make sure that we can get you in on a day and time that's convenient for you.' Create a sense of urgency with your clients that they may not be able to get in if they don't pre-book." —MISAEL APONTE, OLIGO PROFESSIONNEL INTERNATIONAL COLOR DIRECTOR | @ m i s a e l a p o nte a r t

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