The Colorist

NOV-DEC 2017

The Colorist is the hair color authority! How-to’s for stunning hair styles, hair color formulas, products for color-treated hair, celebrity colorist profiles, education tips and salon industry news are included in each issue.

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24 The Colorist | NOVEMBER/DECEMBER 2017 | thecoloristmag.com CANDY CHRISTOPHER + JOHN JANAI BIANCA TRACEY Even though fashion colors get all the "play" on social media, it's important to keep in mind that the number- one service in salons is—no surprise—gray coverage. Our wonderful gray coverage clients account for the majority of our income, so I challenge you to approach them with the same creativity and innovation you take with all of your color clients. Fortunately, we have many options for gray coverage. Within the Matrix hair color portfolio, for example, we can offer two distinct types of coverage. For the client who doesn't want to see a single gray, and who wants her coverage to be uniform and opaque, we can offer Matrix Socolor Extra Coverage. Extra Coverage leaves the hair with a natural, traditional appearance and provides 100 percent coverage. Socolor Dream.Age is a great option for the client who wants more refl ects in her hair color while still covering the grays. This line offers multidimensional, rich, radiant coverage with visible highs and lows. It brightens your clients' eyes and skin tone while softening resistant gray hair. Regardless of the product you choose, IN THE NICK OF TIME Matrix artistic director Nick Stenson shares tips, techniques and celebrity trends. it's always important to infuse hair color with dimension when covering gray. I like to use a technique I call Face Glow: 1 | First, apply your gray coverage formula to the new growth. 2 | Next, create a triangular section from the ear to the parietal ridge, back to just behind the temple. 3 | Apply four back-to- back foils on a diagonal on each side, using lightener and 10-volume developer. Work softly from the ends upward and smudge the color and lightener together to create a soft color melt. 4 | Place three diagonal back foils off the | newsfeed ➽ Candy Shaw, the CEO and founder of SUNLIGHTS BALAYAGE, has been named Atlanta's Small Business Person of the Year by the ATLANTA BUSINESS CHRONICLE and METRO ATLANTA CHAMBER OF COMMERCE. ➽ COCRE8'S Christopher Dove and John Simpson have relocated to the Dallas area to spearhead the advanced education direction for SHELTON'S SALONS; the company will continue to present at main stage shows and classrooms around the world, and has also planned new COCRE8 Academy classes for the upcoming year. ➽ REDKEN has inducted two new members to the #RTeam social media community: Janai Hartt, a master colorist at THE BUTTERFLY LOFT In Encino, CA, and Bianca Hillier, who tends to an A-list clientele as a colorist at ANDY LECOMPTE SALON in West Hollywood, CA. ➽ Renowned educator Tracey Hughes has been named vice president of global education for L'ANZA HEALING HAIRCARE. ➽ LAKMÉ USA has appointed MODERN SALON SERVICES to their distributor network for the Kansas, Oklahoma, Missouri, Arkansas, Louisiana and Texas markets. part, from the hairline back, using the same technique. 5 | Process and tone with the desired Color Sync toning formula. Gray coverage is our money maker. These clients return with the greatest frequency, so it's important to keep them looking as fashionable and natural- looking as possible so they keep coming back! save the date Matrix is hosting MATRIX DESTINATION 2018 featuring hands-on education led by award- winning artists, main stage presentations, business-building sessions, and an opening night party and show in Orlando, FL, at the Loews Hotel, Universal Studios. Visit matrixprofessional.com for more information. COURTESY OF SUNLIGHTS BALAYAGE; COURTESY OF COCREA8; COURTESY OF REDKEN (2); COURTESY OF TRACEY HUGHES; COURTESY OF MATRIX JANUARY 28-31, 2018

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