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business class Recently industry heavyweight Mario Triccoci allowed SureTint Technologies to conduct a market trial at three of his key salons in the Chicago area to accurately test the SureTint system's capabilities, inventory management functions, adoption rate, education/installation program and cost-savings abilities. T e results are in, and they're impressive. After 12 weeks of in-salon usage, the salons realized a hair color tube consumption savings of 37.8 percent. T at's a projected cost savings well into the six fi gures annually for the Mario Triccoci organization. What's more, for the fi rst time in a salon, "shrinkage" was documented and recorded. Compliance by colorists also grew quickly to 90 percent. T e system uses tablet computers that include a keyboard, LCD touch-screen monitor, USB "SmartScale" and SureTint's proprietary Color Management Software to guide colorists through the color preparation process. SureTint's step-by-step process ensures accurate results, reduces errors and simplifi es training without interfering with the colorist's creativity, and it works with every hair color brand on the market. Worried about errors that might occur when colorists input information? T e system is designed to automatically correct for operator errors that would otherwise produce incorrect hair color results. Consistency, says Mitch Saranow, company chairman, CEO and Mitch Saranow sure thing SureTint Technologies has created software and technology designed to allow salon owners to manage their color rooms more effectively. Now that's good for business. founder, is key. "Everything is captured through software and not on an index card that the colorist can take with him if he leaves," he says. Let's say a colorist is out sick one day but her client can't reschedule. No problem. Another colorist can simply duplicate the formula and apply the color. T is kind of technology is a godsend for chain salons because it means that clients can go to any one of the salons in that chain and know with absolute certainty that they'll get the same results. Another plus: T e system not only tracks the use of color but also lets you know who's using what. "Let's say you're running a promotion for blonding services," Saranow says. "You can select the clients who are more likely to take advantage of this type of promotion and market directly to them." Ultimately, however, the beauty of this system is that it allows salon owners to manage their color rooms far more eff ectively than they've been able to in the past. "It provides for inventory control of professional product, which up until now hasn't been managed very well. As color is squeezed out of the tube, the amount is actually subtracted from inventory so you'll know exactly when it's time to re-order," says Saranow, who also points out that because colorists aren't over-mixing color, you'll save money by eliminating waste. T e company has been tweaking the system for the past year to make it even more user-friendly. To get your personalized "Cost Savings Analysis," email info@suretint.com, call 847-509-3625 or visit SureTint.com. 50 The Colorist | NOVEMBER/DECEMBER 2012 | thecoloristmag.com PHOTO COURTESY OF SURETINT TECHNOLOGIES