top shop
southern comfort
CHAIRS:
���
Tink of your color department as a business,
says Brocato, who fnds that the creative
force generated inside a color department is
priceless to a salon���s culture. Another plus? The
contribution color makes in guest retention is
huge and should be monitored closely and often.
16
The Colorist | JANUARY/FEBRUARY 2013 | thecoloristmag.com
SALON
Sam Brocato Salon
WHERE
New York City
RETAIL LINES
CARRIED
$277
AVERAGE HEAD OF HIGHLIGHTS
Brocato
WHAT���S UNIQUE
Recognized by New
York Magazine in its
���Best Of��� issue two
years in a row and was
listed as one of the top
38 beauty destinations
in New York City by
racked.com. Because
the Brocatos have
managed to balance
technical artistry and
devout customer
service, the salon has
earned the nickname
SOLA, which is short
for ���SOHO Chic +
Louisiana Hospitality.���
D��COR
SOHO ITSELF INSPIRES MUCH OF
THE D��COR, WHICH HAS BEEN CALLED
INDUSTRIAL LUXURY���SOMEWHERE
BETWEEN UPSCALE COMFORT
AND HISTORIC INDUSTRY.
��� color line: Brocato Color Project
53%
OF CLIENTS GET HAIR COLOR
PHOTOGRAPHY (CLOCKWISE FROM TOP LEFT): HADLEY DRODGE; GARTH AIKENS.
[ Sam Brocato]
The industry���s answer
to the Energizer Bunny,
Sam Brocato is one of
the hardest working
hairdressers and product
developers in the industry
with a career that spans
30 years and includes a
Lifetime Achievement
Award from NAHA
and induction into the
Hairdresser���s Hall of
Fame. Passionate and
creative, Brocato has
become an expert in
the feld of hair care
chemistry and continues
to perfect his eponymous
line of professional
products. A vocal critic
of formaldehyde-laden
straightening products,
he launched Supersilk,
his own non-toxic,
formaldehyde-free
smoothing system. For
Brocato, it���s all about
creating a connection;
it���s what inspired him to
open his frst salon in
Baton Rouge, Louisiana,
in 1976, and it���s what
inspires him today.
{
SALON
OWNER
INSIDE STORY
{
Louisiana natives Sam Brocato and wife Holly balance technical artistry and
professionalism with down-home hospitality in the heart of New York City.