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newsfeed has been named Global Vice President, Education, Salon, Kao Group. As such he will lead education for Goldwell and KMS California brands worldwide. ���I am honored to be given the opportunity to lead the global education initiatives for our amazing brands and to join the industry���s most progressive management team,��� Moroney says. ���I look forward to the opportunity to partner with stylists worldwide, strive to inspire them and help them grow their business.��� deb gavin has been named International Artistic Director for Keratin Complex. She is the owner of Fresh Hair Studio in Philadephia, Pennsylvania, and is deeply committed to education, which she believes fosters creativity. ���Enabling colorists to create signature work in the salon also helps them build more loyalty and income,��� says Gavin, who is excited about her new venture. sustainable solutions Walter Claudio is the owner of Walter Claudio Salon Spa in Santa Barbara, California, and the creator of Headmapping. His new column provides advice about growing your color business. Sustainable practices are a must for preserving and growing your color business, particularly in today���s economic climate. Ideally, clients should return for color services within a four to six week period, but because each visit strains the average household budget, more and more of them are going six, even eight weeks between services. Tis trend not only a���ects your overall income, but also shrinks the value of your color business. After all, you don���t want your clients walking around with roots two-inches thick. Long-term sustainability is all about getting them to maintain their color in a timely manner. So how do you do that without losing them to a salon with a lower price point and without discounting your own prices? Here are a few tips to do just that: 1 Standardize your pricing Offer more partial service options for color services 3 2 Give a detailed description of services 4 Offer a detailed consultation process 5 28 The Colorist | NOVEMBER/DECEMBER 2012 | thecoloristmag.com Discuss pricing PHOTOGRAPHY (CLOCKWISE FROM TOP LEFT): COURTESY OF GOLDWELL; ERIC SMITH; COURTESY OF DEB GAVIN. john moroney